Marketing Manager, Nordics

Align Technology, Inc.; København; On-site; DKK 700,000 - 900,000; Full time

Job summary

Align Technology, Inc. is seeking a Marketing Manager Nordics based in Copenhagen with regular travel within the Nordic market. You will develop and execute the Nordic marketing plan in line with global strategy, reporting to the Senior Marketing Manager for Nordics.

The role requires 4+ years in B2B or healthcare marketing, strong stakeholder management, and analytics to drive ROI. Proficiency in English and Danish or Swedish is essential.

Qualifications

• 4+ years in B2B or healthcare marketing as per job description.
• Strong stakeholder management and communication skills.
• Proven ability to analyze market data and ROI.
• Proficiency in English; Danish or Swedish language desirable.

Responsibilities

• Develop and execute the Nordic marketing plan aligned with company strategy.
• Report to Senior Marketing Manager for Nordics; travel within market regularly.
• Represent country insights for product and global strategy development.
• Use analytics to support campaign planning and execution.
• Build and maintain KOL networks to support plan execution.
• Coordinate with Sales and Finance to drive business growth.
• Train country stakeholders on brand strategy and collateral.

Skills

B2B marketing

Healthcare marketing

Stakeholder management

Analytics

English fluency

Danish/Swedish language

Education

Bachelor’s degree in marketing or business

Tools

MS Office Suite

Job description

Marketing Manager, Nordics

Department: Marketing

Employment Type: Full Time

Location: EMEA-Denmark

Description

As Marketing Manager Nordics, you will be responsible for developing and executing the assigned marketing plan for the country in line with company strategy to deliver the objectives. You will report into the Senior Marketing Manager for Nordics. You will be based in Copenhagen, with regular travel within the market.

Role expectations

• Proactively represent the country and our customers providing insights and analytics for new product & global strategy development.
• Focusing on end-to-end excellence for the products and have the ability to see the big picture for opportunities
• Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan
• Build KOL network (speakers, key customers, institutions) & relationship maintenance to support execution of the plan
• Development of key market insights and analytics to successfully execute effective plans
• Drive and own communication as part of a multi-disciplinary team to drive and execute the marketing plan
• Identify and champion local growth opportunities in addition to the regional plan
• Cross functional coordination with Sales and Finance teams to support business growth
• Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders
• Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral
• Utilize digital communication platforms to deliver plan

What we're looking for

• 4+ of relevant experience in B2B or healthcare marketing, preferably in the medical device or pharmaceutical industry
• Bachelor’s degree required, preferably in marketing/business
• To work independently and have strong stakeholder management skills
• Proactive problem-solving skills with strong attention to detail
• Results oriented with a strategic mindset
• Excellent written and communication skills
• Proficiency in Microsoft Word, Excel, PowerPoint and Outlook
• Fluent in English
• Fluent in Danish or Swedish