Manager, Surgical Product/Brand Marketing

Alcon Laboratories, Inc.; København; On-site; DKK 800,000 - 1,200,000; Full time

Job summary

Alcon in Copenhagen seeks a Manager, Surgical Product & Brand Marketing to drive product and brand strategies for the Danish market, translating market insights into impactful campaigns across the product lifecycle.

You will collaborate with Sales, Medical Affairs, and Global Marketing to identify opportunities, lead cross-functional teams, and deliver portfolio growth while enhancing patient and professional outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• 5+ years of experience in Product Marketing, Brand Management, Commercial Marketing, or a related commercial role.
• Experience within healthcare, medical devices, pharmaceuticals, or a regulated industry is preferred.
• Strong analytical and strategic thinking, with the ability to translate insights into actionable plans.
• Excellent stakeholder management, communication, and influencing skills, with the ability to lead cross-functional initiatives.

Responsibilities

• Collaborate with Sales, Medical Affairs, Professional Education, and Global Marketing to identify market opportunities and address customer needs within the Surgical business.
• Develop and execute product and brand strategies, promotional campaigns, and tactical marketing plans that drive product adoption and business growth.
• Generate customer and market insights through research and competitive analysis to inform strategic decisions.
• Monitor product performance, forecasts, budgets, and key metrics to optimize portfolio growth and profitability.
• Lead cross-functional brand teams and marketing initiatives to ensure effective execution of local and regional campaigns.

Skills

Product Marketing

Brand Management

Commercial Marketing

Stakeholder Mgmt

Analytical Thinking

Education

Bachelor's degree in Marketing/Business/Life Sciences

Job description

Manager, Surgical Product & Brand Marketing

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

As a Manager, Surgical Product & Brand Marketing supporting our Surgical Franchise and Commercial Organization , you will be trusted to drive product and brand strategies that accelerate business growth while delivering value to eye care professionals and patients in the Danish market.

You will be based in Copenhagen, Denmark , where you will play a key role in translating market insights into impactful marketing initiatives and ensuring strong portfolio performance across the product lifecycle.

In this role, a typical day will include:

• Collaborating with Sales, Medical Affairs, Professional Education, and Global Marketing teams to identify market opportunities and address customer needs within the Surgical business.
• Developing and executing product and brand strategies, promotional campaigns, and tactical marketing plans that drive product adoption, customer engagement, and business growth.
• Generating customer and market insights through research, competitive analysis, and stakeholder interactions to support strategic decision-making.
• Monitoring product performance, forecasting, budgets, and key business metrics while identifying opportunities to optimize portfolio growth and profitability.
• Leading cross-functional brand teams and marketing initiatives to ensure effective execution of local and regional campaigns while fostering a culture of collaboration and innovation.

WHAT YOU’LL BRING TO ALCON:

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• 5+ years of experience in Product Marketing, Brand Management, Commercial Marketing, or a related commercial role.
• Experience within healthcare, medical devices, pharmaceuticals, or another regulated industry is preferred.
• Strong analytical and strategic thinking skills, with the ability to translate insights into actionable business plans.
• Excellent stakeholder management, communication, and influencing skills, with the ability to lead cross-functional initiatives in a dynamic environment.

HOW YOU CAN THRIVE AT ALCON:

• Take ownership of a strategic surgical portfolio and directly influence commercial success in a market-leading organization.
• Collaborate with local, regional, and global teams while working on innovative products that improve patients’ quality of life.
• Benefit from professional development opportunities, international career pathways, and a high-performance culture that values initiative and continuous learning.