Manager, Surgical Product/Brand Marketing

DK13 Alcon Nordic A/S Company; København; On-site; DKK 900,000 - 1,200,000; Full time

Job summary

Alcon in Copenhagen, Denmark is seeking a Manager, Surgical Product & Brand Marketing to drive product and brand strategies across the Danish market. You will translate market insights into impactful campaigns and ensure strong portfolio performance throughout the product lifecycle.

The role involves collaborating with Sales, Medical Affairs and Global Marketing, developing campaigns, generating market insights, and leading cross-functional teams to accelerate business growth in a leading

Qualifications

• Experience in Product Marketing, Brand Management or Commercial Marketing in healthcare or regulated industries is preferred.
• Strong analytical and strategic thinking with translating insights into actionable plans.
• Excellent stakeholder management and ability to lead cross-functional initiatives.

Responsibilities

• Collaborate with Sales, Medical Affairs and Global Marketing to identify market opportunities and address customer needs.
• Develop and execute product and brand strategies, promotional campaigns and tactical marketing plans to drive adoption and growth.
• Generate customer and market insights through research and competitive analysis to support strategic decisions.
• Monitor product performance, forecasts, budgets and key metrics, identifying opportunities to optimize portfolio growth.
• Lead cross-functional brand teams and marketing initiatives to ensure effective local and regional campaign execution.

Skills

Product Marketing

Brand Management

Commercial Marketing

Stakeholder Management

Analytical Thinking

Education

Bachelor's degree

Job description

Manager, Surgical Product & Brand Marketing At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

As a Manager, Surgical Product & Brand Marketing supporting our Surgical Franchise and Commercial Organization, you will be trusted to drive product and brand strategies that accelerate business growth while delivering value to eye care professionals and patients in the Danish market. You will be based in Copenhagen, Denmark, where you will play a key role in translating market insights into impactful marketing initiatives and ensuring strong portfolio performance across the product lifecycle.

In this role, a typical day will include:

• Collaborating with Sales, Medical Affairs, Professional Education, and Global Marketing teams to identify market opportunities and address customer needs within the Surgical business.
• Developing and executing product and brand strategies, promotional campaigns, and tactical marketing plans that drive product adoption, customer engagement, and business growth.
• Generating customer and market insights through research, competitive analysis, and stakeholder interactions to support strategic decision-making.
• Monitoring product performance, forecasting, budgets, and key business metrics while identifying opportunities to optimize portfolio growth and profitability.
• Leading cross-functional brand teams and marketing initiatives to ensure effective execution of local and regional campaigns while fostering a culture of collaboration and innovation.

WHAT YOU’LL BRING TO ALCON

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• 5+ years of experience in Product Marketing, Brand Management, Commercial Marketing, or a related commercial role.
• Experience within healthcare, medical devices, pharmaceuticals, or another regulated industry is preferred.
• Strong analytical and strategic thinking skills, with the ability to translate insights into actionable business plans.
• Excellent stakeholder management, communication, and influencing skills, with the ability to lead cross-functional initiatives in a dynamic environment.

HOW YOU CAN THRIVE AT ALCON

• Take ownership of a strategic surgical portfolio and directly influence commercial success in a market-leading organization.
• Collaborate with local, regional, and global teams while working on innovative products that improve patients’ quality of life.
• Benefit from professional development opportunities, international career pathways, and a high-performance culture that values initiative and continuous learning.

At Alcon, we are committed to helping people see better. We believe patients should have access to quality eye care regardless of their economic circumstances; however, barriers to good eye health exist for patients in both developed and emerging markets. Alcon develops and manufactures innovative devices to serve the full life cycle of eye care needs. Its surgical group is one of the largest makers of equipment used for cataract removal and laser vision correction. Its consumer products include the well-known Opti-Free line of contact lens solutions and related products. Alcon, which was founded in 1945, sells its products in 180 countries worldwide.