Strategic Content & Campaign Lead

IMPACT Commerce; Københavns Kommune; On-site; DKK 550,000 - 750,000; Full time

Job summary

IMPACT Commerce is seeking a Content & Campaign Lead to translate marketing strategy, expertise and commercial priorities into impactful thought leadership and campaigns across channels. You will shape stories, interview clients and experts, and turn complex ideas into clear, compelling content for a European audience.

You will work with senior leaders, sales, and clients to ensure content drives awareness, engagement and demand, and you’ll help shape our editorial voice across markets and

Qualifications

• 2–3 years of experience in content, campaigns, or B2B marketing.
• Proven ability to create high‑quality long‑form content and campaigns.
• Excellent English writing and client-facing communication.
• Understand B2B marketing and customer journeys; move audiences to action.

Responsibilities

• Own stories from idea to activation, interviewing clients and experts, crafting thought leadership and case studies.
• Turn commercial priorities into campaigns with messaging aligned to go‑to‑market.
• Bring content to life across channels—website, email, LinkedIn, paid social, video, landing pages, sales enablement.
• Create demand content and campaigns that move audiences from interest to action.
• Collaborate with clients, Sales, and senior leaders to uncover insights and ensure commercial relevance.
• Shape IMPACT’s editorial voice across markets and contribute to the Omnichannel Index 2028.
• Continuously improve content and activation using performance data and insights.

Skills

Content strategy

Campaign management

Editorial writing

B2B marketing

Tools

HubSpot

Webflow

Job description

IMPACT Commerce is seeking a Content & Campaign Lead to translate marketing strategy, expertise and commercial priorities into impactful thought leadership and campaigns across channels. You will shape stories, interview clients and experts, and turn complex ideas into clear, compelling content for a European audience.

You will work with senior leaders, sales, and clients to ensure content drives awareness, engagement and demand, and you’ll help shape our editorial voice across markets and