Content & Campaign Architect for B2B Growth

IMPACT Extend; Sundbyerne; On-site; DKK 520,000 - 750,000; Full time

Job summary

IMPACT Commerce is seeking an experienced Content & Campaign Lead who can turn marketing strategy, specialist expertise and commercial priorities into compelling stories, thought leadership and campaigns that not only capture attention, but spark conversations and drive action.

You will own stories from first idea to final activation, translating go-to-market priorities into messaging and content across website, email, LinkedIn, paid social, video and sales enablement.

Qualifications

• 2–3 years of experience in content, campaigns or B2B marketing.
• Proven ability to create long-form content including thought leadership and customer cases.
• Excellent written English and ability to communicate with clients and senior stakeholders.

Responsibilities

• Turn marketing strategy, expertise and priorities into stories and campaigns.
• Develop concepts, messaging and content that connect go-to-market plans with target audiences.
• Bring content to life across channels: website, email, LinkedIn, paid social, video, landing pages and sales enablement.
• Create lead-generating content and journeys that move audiences from interest to action.
• Collaborate with clients, sales, and subject-matter experts to uncover insights and ensure commercial relevance.
• Shape IMPACT’s editorial voice and support broader thought leadership initiatives.

Skills

Content strategy

Editorial writing

B2B marketing

Campaign management

Client liaison

AI in content creation

Tools

HubSpot

Webflow

Job description

IMPACT Commerce is seeking an experienced Content & Campaign Lead who can turn marketing strategy, specialist expertise and commercial priorities into compelling stories, thought leadership and campaigns that not only capture attention, but spark conversations and drive action.

You will own stories from first idea to final activation, translating go-to-market priorities into messaging and content across website, email, LinkedIn, paid social, video and sales enablement.