Content & Campaign Lead

IMPACT Extend; Sundbyerne; On-site; DKK 520,000 - 750,000; Full time

Job summary

IMPACT Commerce is seeking an experienced Content & Campaign Lead who can turn marketing strategy, specialist expertise and commercial priorities into compelling stories, thought leadership and campaigns that not only capture attention, but spark conversations and drive action.

You will own stories from first idea to final activation, translating go-to-market priorities into messaging and content across website, email, LinkedIn, paid social, video and sales enablement.

Qualifications

• 2–3 years of experience in content, campaigns or B2B marketing.
• Proven ability to create long-form content including thought leadership and customer cases.
• Excellent written English and ability to communicate with clients and senior stakeholders.

Responsibilities

• Turn marketing strategy, expertise and priorities into stories and campaigns.
• Develop concepts, messaging and content that connect go-to-market plans with target audiences.
• Bring content to life across channels: website, email, LinkedIn, paid social, video, landing pages and sales enablement.
• Create lead-generating content and journeys that move audiences from interest to action.
• Collaborate with clients, sales, and subject-matter experts to uncover insights and ensure commercial relevance.
• Shape IMPACT’s editorial voice and support broader thought leadership initiatives.

Skills

Content strategy

Editorial writing

B2B marketing

Campaign management

Client liaison

AI in content creation

Tools

HubSpot

Webflow

Job description

MARKETING | IMPACT COMMERCE

ABOUT THE JOB

Great content earns attention. The best content earns influence.

At IMPACT Commerce, we believe great content should do more than generate attention. To us, content makes complex ideas matter, gives expertise a distinct voice, and strengthens our position in the market conversations about the next era of commerce. Ultimately, creating IMPACT for our audience, our clients, and our business.

And that takes more than great writing. This is where you come in.

We are looking for an experienced Content & Campaign Lead who can turn marketing strategy, specialist expertise and commercial priorities into compelling stories, thought leadership and campaigns that not only capture attention, but sparks conversations, drive action and earns influence.

In this role, you will have both access and influence. Access to clients, senior leaders and some of Europe’s leading digital commerce specialists. And influence over what we talk about, how we talk about it and how those ideas travel across channels and markets.

Content creation will be at the heart of your role, and exceptional writing is a given. But just as important is your editorial instinct: your ability to spot the story, angle or perspective worth pursuing before it ever becomes a finished brief. In other words, your job is to find the ones worth telling. Our audience includes senior decisionmakers across digital, commerce, marketing and technology, so understanding their world, and knowing how to turn complex expertise into something relevant, sharp and worth their time and attention, is key.

But finding the story is only the beginning. Strong content creates more value when it is activated effectively. You will therefore play an important role in translating our marketing and go-to-market priorities into campaigns that generate awareness, engagement, and demand.

More specifically, you will:

• Own stories from first idea to final activation, spotting relevant topics and perspectives, interviewing clients and experts, and turning their knowledge into thought leadership, articles, customer cases, and other editorial content.
• Turn commercial priorities into campaigns, developing concepts, messaging and content that connect our go-to-market agenda with the audiences we want to reach.
• Bring content to life across channels. Make ideas travel from website, email and LinkedIn to paid social, video, landing pages and sales enablement, adapting the story without losing the idea behind it.
• Create content that supports demand, developing lead-generating content, journeys and campaign assets that move audiences from interest towards action.
• Get close to the business, working directly with clients, Sales, senior leaders and subject-matter experts to uncover insights, challenge perspectives, find the stories others might miss, understand our audiences and ensure what we create is commercially relevant.
• Shape IMPACT’s editorial voice, strengthening how we show up across markets and contributing to our new website, Omnichannel Index 2028 and broader thought leadership agenda.
• Keep raising the bar. Learn what works and make it better, using performance, audience insights and learnings to continuously sharpen both our content and how we activate it.

You will report to our Senior Marketing Manager and become part of a Nordic Marketing team working closely with IMPACT’s commercial organisation across markets.

YOUR PROFILE

You know a good story when you see one, and how to find one when it is not immediately obvious.

You are an exceptional writer with the curiosity to dig beneath the surface, ask the right questions, and make complex topics feel clear, relevant, and worth reading. But you also think beyond the words themselves. You understand who you are trying to reach, what matters to your audience, and what you want them to think, feel, or do next.

Just as important as the quality of writing is the ability to make things happen. Thus, you are equally comfortable creating as you are driving. In other words, you take ownership, bring structure to ideas, and move forward without waiting for a perfectly packaged brief. You know when to challenge an angle, when to sharpen it, and when to get it out into the world.

Additionally, imagine that you:

• Have 2–3 years of experience in content, campaigns or B2B marketing, with a portfolio that shows the quality of your thinking as well as your writing.
• Have a proven ability to create high-quality long-form content, from thought leadership and articles to customer cases and commercially focused content.
• Write exceptional English and communicate confidently with clients, specialists and senior stakeholders.
• Understand B2B marketing and customer journeys, and how content and campaigns can support commercial objectives, create demand and move audiences towards action.
• Know the world we operate in, with relevant experience or insight from e-commerce, omnichannel, retail and/or brands, and a genuine curiosity about the technologies, trends and commercial challenges shaping it.
• Can take a content or campaign project from first idea to final execution, bringing the right people with you across Sales, clients and subject-matter experts.
• Are proactive and structured, with the judgement to challenge a brief rather than simply execute it when you see a stronger way forward.
• Use AI as a natural part of how you work – whether for research, ideation, content development or finding smarter ways to get things done.

Experience from digital commerce, retail, brands, technology or consultancy will be highly relevant. Experience with PR and media relations, HubSpot or Webflow is a plus, but not a prerequisite.

LIFE AT IMPACT

Commerce has never stood still. Neither have we. For more than 25 years, we have helped ambitious businesses turn change into growth by taking the time to understand what truly moves their business. What started in Aarhus, Denmark has grown into a European powerhouse with offices across the world.

From strategy and experience to technology, data, and execution, every capability sits under one roof. That’s how we move faster, align better, and build solutions that hold over time. We work close by. We think long-term. And we take responsibility for bringing technology, strategy, and execution together - helping brands grow with clarity and confidence in the next era of commerce.

IMPACT is built by specialists who care deeply about what they do, and take responsibility for what they deliver. Wherever commerce happens, we show up with the same standards, the same accountability, and the same ambition. Because consistency is what builds trust, across borders and over time.