Strategic Brand Orchestration & Planning Lead

1034 LEGO Company Limited; København; Hybrid; DKK 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Job summary

LEGO Group in Copenhagen seeks a Senior Manager Brand Orchestration & Planning to turn shared brand priorities into a joined-up cross-functional roadmap across Global Brand Development and the LEGO ecosystem. You will maintain an integrated roadmap, connect workstreams and make decisions, dependencies and risks visible.

In this hybrid role, you will help shape how Brand Orchestration grows, connect priorities across teams and organisations, and provide concise information to leadership to drive

Qualifications

• Translated shared priorities into an integrated cross-functional roadmap with clear decision points and dependencies.
• Coordinated complex programmes across teams with different priorities and timelines, resolving issues and following decisions through to action.
• Created concise decision materials that brought together cross-functional inputs for leadership discussions.
• Identified dependencies, gaps or risks, clarified ownership and recognised when issues required coordination or a leadership decision.

Responsibilities

• Create a reliable, shared view of the Brand Orchestration roadmap, connecting priorities, owners, milestones and dependencies.
• Establish a practical rhythm for cross-functional planning, decisions and follow-through.
• Connect Brand Vision work with wider Global Brand Development and entity priorities.
• Give leaders concise information that makes progress, risks and decisions easier to understand.
• Spot where work is drifting, overlapping or stalling, and help determine whether better coordination, a decision or a change in direction is needed.

Job description

LEGO Group in Copenhagen seeks a Senior Manager Brand Orchestration & Planning to turn shared brand priorities into a joined-up cross-functional roadmap across Global Brand Development and the LEGO ecosystem. You will maintain an integrated roadmap, connect workstreams and make decisions, dependencies and risks visible.

In this hybrid role, you will help shape how Brand Orchestration grows, connect priorities across teams and organisations, and provide concise information to leadership to drive