Senior Sponsorship Activation Lead

Kaizen Gaming; København; Hybrid; DKK 600,000 - 800,000; Full time

Benefits offered by this job

Hybrid way of working

A buddy will support you with your On-

Competitive pay and bonus scheme

Private health insurance for you and

Developmental 360 feedback framework

Job summary

Kaizen Gaming is seeking a Senior Sponsorship Activation Specialist in Denmark to support and implement Betano’s sponsorships program. You will design activation plans, manage rights, and lead hospitality with the Country Manager, driving brand awareness and engagement across the Danish market.

You’ll analyze KPIs, prepare internal reports, and collaborate with external partners while traveling as needed. Fluency in English and Danish is required.

Qualifications

• Minimum 2-3 years experience with activation, events and/or networking.
• Excellent command of English and Danish
• Strong relationship-building skills
• Commercial acumen, analytical and innovative skills and attention to detail
• Outstanding written and verbal communication
• A sense of responsibility, reliability, and a proven ability to work well within a team
• Professional appearance, and a willingness to travel and work outside of regular office hours when needed.

Responsibilities

• With the Country Manager, design annual activation plan, contributing with creative and innovative ideas of activations to build brand awareness, drive engagement and promote experiences;
• Act as main point of contact with external stakeholders of the sponsorships portfolio.;
• Manage the delivery of contractual rights, including contract oversight and activation execution, to maximize the value of current partnerships;
• Lead the hospitality program in close cooperation with the KAM-team;
• Gather and analyse data to regularly update sponsorships’ KPIs and assess the return on objectives (ROO);
• Create report presentations for internal weekly updates;
• Control the sponsorship activation budget;
• Assess sponsorship proposals to identify further opportunities to the brand;
• Liaise with rights holders to guarantee the right execution of the annual activation plan;
• Assist in various marketing related activities delegated by the Country Manager or Marketing Manager.

Skills

Activation & events experience

Networking

English & Danish fluency

Relationship-building

Education

Marketing or events management background

Job description

Kaizen Gaming is seeking a Senior Sponsorship Activation Specialist in Denmark to support and implement Betano’s sponsorships program. You will design activation plans, manage rights, and lead hospitality with the Country Manager, driving brand awareness and engagement across the Danish market.

You’ll analyze KPIs, prepare internal reports, and collaborate with external partners while traveling as needed. Fluency in English and Danish is required.