Sponsorship Manager

Boozt; København; On-site; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Great personal and internal career dev

Culture built on trust, freedom, and责任

International colleagues

Employee discount

Healthy breakfast and lunch, coffee, &

Fresh fruit available all day

In-house gym, onsite masseuse, and a医療

HQ in central Copenhagen – Krystallen

Job summary

Boozt is seeking a Sponsorship Manager to own and grow a portfolio of sponsorships across sports and events in Denmark. You will lead commercial negotiations, translate agreements into activations, and partner with external teams to maximise brand value.

The role requires 5 years in sponsorships or brand activation, strong negotiation and activation management skills, and a Bachelor’s degree. English fluency is essential in our corporate environment.

Qualifications

• 5 years of experience in sponsorships, sports marketing or brand activation.
• Strong negotiation skills, with the ability to negotiate commercial terms, sponsorship rights and budgets.
• Proven experience managing activations from planning to execution and evaluation.
• A structured, solution-oriented approach and the flexibility to work around key events and seasonal peaks.
• Fluency in English.
• Bachelor’s degree in marketing, business or a related field.

Responsibilities

• Oversee the portfolio: Ensure our collaborations across sports and events support Boozt’s brand and commercial objectives.
• Lead negotiations: Negotiate commercial terms, rights and budgets with clubs, rights holders, agencies and other partners to secure the right value for Boozt.
• Drive activations: Turn sponsorship agreements into engaging campaigns and experiences, from planning to execution and follow-up.
• Collaborate across teams: Work closely with external partners and internal stakeholders, including Buying and Marketing, to align sponsorship activities with Boozt’s objectives.
• Measure performance: Track KPIs, evaluate results and identify opportunities to maximise the value of our sponsorship investments.

Skills

Sponsorships

Negotiation

Brand activation

Stakeholder management

Project management

Education

Bachelor's degree in marketing or related field

Job description

Sponsorship Manager

THE OPPORTUNITY

At Boozt, sponsorships are more than logos on a jersey or a brand presence at an event. They are an opportunity to connect with our customers, strengthen our brand and create commercial value.

From Danish and Swedish handball to Royal Run and Vikingur, you will manage a portfolio of sponsorships, lead commercial negotiations and turn our investments into impactful brand activations. Working closely with external partners and teams across Boozt, you will maximise the value of each collaboration.

This is a role where commercial understanding, strong relationships and the ability to turn ideas into action are key.

WHAT YOU WILL DO

You will be responsible for the commercial and practical execution of our sponsorships, from negotiations to activation and evaluation. This will include:

• Oversee the portfolio: Ensure our collaborations across sports and events support Boozt’s brand and commercial objectives.
• Lead negotiations: Negotiate commercial terms, rights and budgets with clubs, rights holders, agencies and other partners to secure the right value for Boozt.
• Drive activations: Turn sponsorship agreements into engaging campaigns and experiences, from planning to execution and follow-up.
• Collaborate across teams: Work closely with external partners and internal stakeholders, including Buying and Marketing, to align sponsorship activities with Boozt’s objectives.
• Measure performance: Track KPIs, evaluate results and identify opportunities to maximise the value of our sponsorship investments.

YOUR PROFILE

You are proactive, commercially minded and comfortable taking ownership. You enjoy building relationships, negotiating agreements and finding solutions that create value for the business. You thrive in a fast-paced environment, manage projects independently and are ready to go the extra mile during key events and peak seasons. You have:

• 5 years of experience in sponsorships, sports marketing or brand activation, ideally from an agency, sports organisation or in-house team.
• Strong negotiation skills, with the ability to negotiate commercial terms, sponsorship rights and budgets.
• Proven experience managing activations from planning to execution and evaluation.
• A structured, solution‑oriented approach and the flexibility to work around key events and seasonal peaks.
• A bachelor’s degree in marketing, business or a related field.
• Fluency in English, our corporate language.

WHY BOOZT

At Boozt, you will join a fast-paced and ambitious environment built on trust, freedom and responsibility. You will work across teams, collaborate with well-known sports organisations and bring our sponsorships to life through activations that reach our customers.

We value ownership, collaboration and people who are not afraid to challenge the status quo. If you enjoy negotiating, building relationships and turning sponsorships into meaningful brand experiences, we would love to hear from you.

Only applications submitted in English will be considered.

Important: Applicants must have the legal right to work in Denmark at the time of employment. Please note that this position does not include visa sponsorship or relocation support.

We review applications on an ongoing basis. You can read more about the process under Recruitment.

BOOZT PERKS

• Great personal and internal career development opportunities
• A culture built on our values of trust, freedom, and responsibility
• Driven and passionate international colleagues
• A generous employee discount
• Healthy and delicious breakfast and lunch, top-quality coffee, and fresh fruit available all day
• In-house gym, onsite masseuse, and medical doctor
• An amazing HQ in central Copenhagen – the iconic, energy-efficient Krystallen building, recognized for its architectural design and sustainability. Enjoy breathtaking city views and much more!