Sponsorship & Brand Activation Lead

Boozt Technology Baltics; København; On-site; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Great personal and internal career dev

Culture built on trust, freedom, and责任

International colleagues

Employee discount

Healthy breakfast and lunch, coffee, &

Fresh fruit available all day

In-house gym, onsite masseuse, and a医療

HQ in central Copenhagen – Krystallen

Job summary

Boozt is seeking a Sponsorship Manager to own and grow a portfolio of sponsorships across sports and events in Denmark. You will lead commercial negotiations, translate agreements into activations, and partner with external teams to maximise brand value.

The role requires 5 years in sponsorships or brand activation, strong negotiation and activation management skills, and a Bachelor’s degree. English fluency is essential in our corporate environment.

Qualifications

• 5 years of experience in sponsorships, sports marketing or brand activation.
• Strong negotiation skills, with the ability to negotiate commercial terms, sponsorship rights and budgets.
• Proven experience managing activations from planning to execution and evaluation.
• A structured, solution-oriented approach and the flexibility to work around key events and seasonal peaks.
• Fluency in English.
• Bachelor’s degree in marketing, business or a related field.

Responsibilities

• Oversee the portfolio: Ensure our collaborations across sports and events support Boozt’s brand and commercial objectives.
• Lead negotiations: Negotiate commercial terms, rights and budgets with clubs, rights holders, agencies and other partners to secure the right value for Boozt.
• Drive activations: Turn sponsorship agreements into engaging campaigns and experiences, from planning to execution and follow-up.
• Collaborate across teams: Work closely with external partners and internal stakeholders, including Buying and Marketing, to align sponsorship activities with Boozt’s objectives.
• Measure performance: Track KPIs, evaluate results and identify opportunities to maximise the value of our sponsorship investments.

Skills

Sponsorships

Negotiation

Brand activation

Stakeholder management

Project management

Education

Bachelor's degree in marketing or related field

Job description

Boozt is seeking a Sponsorship Manager to own and grow a portfolio of sponsorships across sports and events in Denmark. You will lead commercial negotiations, translate agreements into activations, and partner with external teams to maximise brand value.

The role requires 5 years in sponsorships or brand activation, strong negotiation and activation management skills, and a Bachelor’s degree. English fluency is essential in our corporate environment.