Senior Experience Designer, LEGO Building Experience - LEGO DESiGN (11 month contract)

Lego Group; Denmark; On-site; DKK 900,000 - 1,100,000; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group is seeking a Senior Experience Designer to lead the ideation, prototyping and enhancement of the LEGO building experience. You will design intuitive journeys from inspiration to unboxing, and collaborate with designers, engineers, PMs, marketers and researchers in an agile, insights-driven environment.

You will guide end-to-end design from concept through testing, balancing consumer needs with business value while mentoring teammates and driving innovative experiences across

Qualifications

• Degree in Design, Experience Design or Service Design.
• Solid toolbox of methods for designing and evaluating experiences.
• Strong collaboration and communication skills across teams.

Responsibilities

• Analyze and improve building instructions and experiences to delight builders of all ages.
• Coordinate and facilitate design sprints and workshops with LEGO partners.
• Lead workstreams and pilot projects with independent ownership.
• Involve consumers in testing and synthesize actionable insights.
• Champion Design Thinking and Design Process in practice within the team.
• Collaborate with product design, eng, marketing and researchers across the value chain.

Skills

Design thinking

Workshop facilitation

Cross-functional collaboration

User testing

Leadership

Education

Degree in Design/Experience/Service Design

Job description

Job Description At The LEGO Group, we believe in the transformative power of play and the magic it brings to creativity and imagination. We’re on a mission to inspire builders of all ages through engaging experiences that seamlessly connect the physical and digital worlds. If you’re a passionate Senior Experience Designer ready to lead the charge in conceptualizing, prototyping, and enhancing the LEGO® building experience, then this is your moment. You’ll craft intuitive and engaging experiences that empower builders to journey from inspiration to unboxing, building, and beyond, all while collaborating with a skilled team of designers, engineers, product managers, marketers, and researchers. Join us in an agile, consumer-focused, and insights oriented environment where your design craft and collaborative spirit can truly shine!

The LEGO Building Experience Design team is at the heart of LEGO Design, on a mission to unlock the full potential of the LEGO product experience. We’re dedicated to delivering insights-focused innovation while balancing consumer needs with business value.

Do you have what it takes? We’re looking for someone with a degree in Design, Experience Design, or Service Design, along with relevant experience that equips you with a solid methodological toolbox.

To thrive in this role, you should:

Core Responsibilities

• Analyze current paper and digital building instructions, ensuring LEGO builders of all ages experience the joy of building and pride of creating Co-design non-verbal, engaging, and inspiring building experiences that lead to consumer confidence and satisfaction
• Coordinate and facilitate design sprints and collaborative workshops with partners across the LEGO Group
• Lead workstreams independently, driving pilot projects and explorative design initiatives, ensuring full team participation and collaboration
• Engage in the full process of consumer testing and involve partners from across the organization in debriefs and potential actions
• Activate your Design Thinking and Design Process superpowers
• Proactively connect the dots with colleagues across the product design value chain
• Be an ambassador of Experience Design and support capability building and training efforts in this design field
• Play your part in our team succeeding

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.