Senior Manager, Global Brand Operations

1001 LEGO System A/S; København; Hybrid; DKK 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Hybrid work model

Wellbeing programs

Colleague discounts

Life & disability insurance

Paid leave

Bonus program

Job summary

LEGO Group is seeking an operationally minded marketing leader to shape and run the Global Brand Development function. The role demands turning ambitious brand plans into well-structured programs, ensuring clarity, alignment, and momentum across global teams in a hybrid work model in Denmark.

You’ll drive governance, portfolio delivery, and organizational capabilities, partnering with senior leaders to optimize impact and drive continuous improvement at scale.

Qualifications

• Significant experience leading complex global marketing, operations, transformation, or portfolio programs.
• Expertise in program leadership, governance, resource management, and delivery frameworks.
• Track record of guiding large cross-functional initiatives with meaningful business impact.
• Experience establishing and evolving operating models and governance structures.

Responsibilities

• Own and evolve the GBD operating model, governance framework, planning processes, and delivery cadences.
• Ensure clear ways of working to align priorities and accountability across teams.
• Provide strategic oversight of the GBD project portfolio with visibility on priorities, risks, and resources.
• Advise leadership on portfolio trade-offs and delivery risks to improve organizational effectiveness.
• Lead Campaign Operations for Global Brand Campaigns, establishing scalable governance and delivery standards.
• Act as a trusted advisor to shape strategic agendas and focus on high-impact initiatives.
• Drive cross-functional enterprise initiatives with leaders across LEGO Group to deliver measurable outcomes.
• Coach teams on project governance, prioritization, and continuous improvement.

Skills

Program leadership

Governance

Resource management

Cross-functional leadership

Job description

Job Description

About the role: Global Brand Development (GBD) is looking for an operationally minded marketing leader who brings rigor, clarity, and momentum to how a global brand function delivers its work. If you love turning ambitious brand plans into well-run projects, thrive on making complex work feel simple, and take pride in being the person who keeps everything on track — this role is for you.

We offer a hybrid working model called Best of Both: three days in our Billund or Copenhagen office and up to two days from home. No relocation assistance is offered for this role.

Required Qualifications

Significant experience leading complex global marketing, operations, transformation, or portfolio programs.

Recognized expertise in program leadership, governance, resource management, and organizational operations.

Demonstrated success leading large-scale cross-functional initiatives with significant business impact.

Experience establishing and evolving operating models, governance structures, and delivery frameworks.

Strong strategic thinking capabilities, with the ability to connect organizational priorities to operational execution.

Preferred Qualifications

Excellent communication and facilitation skills, including experience advising leadership teams and guiding executive discussions.

Proven ability to influence senior leaders and shape decision-making across a complex stakeholder landscape.

Demonstrated ability to coach colleagues, strengthen delivery capabilities, and drive continuous improvement at scale.

What you'll build/drive

GBD’s operating model: Own and continuously evolve the GBD operating model, governance framework, planning processes, and delivery cadences.

Ensure ways of working enable the function to execute against strategic priorities while maintaining clarity, alignment, and accountability across teams.

Portfolio delivery leadership: Provide strategic oversight of the GBD project portfolio, maintaining visibility of priorities, dependencies, risks, resource requirements, and delivery performance.

Advise the GBD Leadership Team on portfolio trade-offs, delivery risks, and opportunities to improve organizational effectiveness.

Campaign Operations for Global Brand Campaigns: Provide leadership for campaign operations across Global Brand Campaigns, partnering with OLA, EP&C, and Brand teams to establish scalable governance, decision-making frameworks, and delivery standards that improve predictability, quality, and performance.

Strategic leadership: Act as a trusted advisor to the GBD Leadership Team by shaping strategic agendas, enabling decision-making, surfacing organizational risks and opportunities, and ensuring focus on the initiatives that will create the greatest impact.

Support enterprise initiatives: Lead high-impact cross-functional initiatives that address strategic opportunities, organizational priorities, or business challenges. Define approaches, align stakeholders, and ensure delivery of measurable outcomes in partnership with leaders across the LEGO Group.

Build organizational capability: Coach teams and project leaders on operational excellence, project governance, prioritization, and delivery best practices. Champion a culture of continuous improvement and accountability across GBD.

Life on the team

Joining the Global Brand Development team means getting to be a part of steering how we develop our brand in the market, and driving continuous improvement within the business team responsible for navigating that journey. Specifically, this individual will support the key Global Brand Operations responsibilities of: Drive continuous improvement: identify operational inefficiencies or process gaps, propose & implement optimizations, and build scalable structures to support growth & increasing complexity. Ensure governance, compliance, and clarity of roles and responsibilities when navigating complex scenarios (e.g., xF partnership and campaigns across PGs, EP&C, DCE, OLA, Markets). The team works in a very integrated fashion, as the three components of Global Brand Operations have many interdependencies. These components are Brand Performance and Prioritization, Brand Wiring into the broader LEGO Group, and internal Global Brand Development functional operations. We operate with weekly Global Brand Operations team meetings and monthly Global Brand Development functional meetings.

What success looks like

Success means your work has helped all GBD team members know how we operate, understand why, and have clarity on the expectations for how we all engage with each other, and with the OLA organization (internal agency). You will have taken a strong outcome focus, understand the external market-facing impact the company is trying to deliver, and recognize that creating structure and leveraging our internal processes are tools to deliver those outcomes.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO team today.

We are aware of reports of fraudulent emails and social media messages from individuals falsely claiming to represent the LEGO recruitment teams. Please check that recruitment communications are from an official LEGO email address before responding.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to 'inspire and develop the builders of tomorrow'.