Senior Ecommerce Manager

Hårklinikken; København; On-site; DKK 800,000 - 1,200,000; Full time

Benefits offered by this job

Growth opportunities

Pension

Holiday allowance

Product discounts

International team

Flexible work-life balance

Job summary

Hårklinikken is seeking an experienced Senior Ecommerce Manager to lead and scale our global online business. You will own the presentation, merchandising and conversion strategy across six Shopify sites in multiple markets, including optimization of the customer journey from first visit to purchase.

You will drive the ecommerce roadmap, CRO initiatives, and revenue growth while ensuring fast, stable experiences via close collaboration with our web agency and tech team.

Qualifications

• 5+ years of ecommerce experience with full ownership of a webshop’s trading and conversion.
• Deep Shopify experience, ideally Shopify Plus across multiple storefronts or markets.
• Experience with subscriptions in ecommerce, ideally Recharge.
• Strong CRO track record, with tests and measurable impact.
• Strong GA4 and Shopify analytics capabilities.

Responsibilities

• Own and execute the sales plan across six sites, with market-specific campaigns.
• Merchandising and launches coordinating with Brand, clinics and Operations.
• Develop and run CRO roadmaps and tests to improve conversion.
• Manage ecommerce backlog and coordinate with web agency and tech team.
• Optimise consultation booking flow and first purchase in collaboration with CRM & Lifecycle Manager.
• Maintain day-to-day e-tailers, SEO and external partnerships.

Skills

Ecommerce leadership

Data-driven decisions

Conversion optimization

Forecasting

Tools

Shopify Plus

Recharge subscriptions

GA4 analytics

Job description

The Role

We are looking for an experienced Senior Ecommerce Manager to join Hårklinikken as we continue to develop and grow our global ecommerce business.

We operate six Shopify sites across the US, UK, EU, Denmark, Iceland and the UAE, with the US representing our largest growth market.

You will own how we present and sell Hårklinikken online, shaping a seamless and engaging experience that helps clients explore our offerings, find what is right for their individual needs and take the next step in their journey with us.

At the same time, you will own the sales plan and use data and customer behaviour to identify opportunities, improve conversion and continuously optimise the online experience. From merchandising and product launches to CRO, consultation booking, first purchase and the ecommerce roadmap, you will be responsible for making our sites commercially strong, seamless and easy to use.

Success in this role means delivering against the sales plan and continuously improving conversion rate, AOV and revenue across sites and markets.

Alongside commercial performance, you will ensure our sites are fast, stable and easy to use, working closely with our web agency and tech team to continuously improve the experience for our clients.

Primary Relationships

You will report to the Global Director of Ecommerce and work closely with the CRM & Lifecycle Manager as part of our ecommerce team in Copenhagen.

You will also collaborate closely with Brand, our clinics and Operations, particularly around merchandising, launches and the customer journey.

Externally, you will work closely with our web agency, technology team and relevant ecommerce partners.

Key Responsibilities

• Trading across six sites. Own the sales plan for each site, with campaigns and offers adapted to each market, and contribute to ecommerce forecasts throughout the year.
• Merchandising and launches. Determine what we feature and where to drive effective cross-sell and upsell. Coordinate online product launches with Brand, clinics and Operations, while keeping stock availability and our delivery promise on track.
• The CRO roadmap. Identify where we lose clients, develop and run tests, and roll out what works.
• The ecommerce backlog. Set priorities together with the Global Director of Ecommerce, brief our web agency and tech team, and manage incoming website requests, including knowing when to say no.
• The first step of the customer journey. Own and optimise the consultation booking flow, sign-ups, onsite offers and first purchase, in close collaboration with the CRM & Lifecycle Manager.
• E-tailers, SEO and GEO. Manage the day-to-day activities and relationships with relevant external partners.

Core Competencies

This role requires strong ecommerce experience combined with a hands-on, structured and analytical approach. You are comfortable owning your numbers, identifying problems through data and translating insights into clear priorities and actions.

You enjoy taking ownership and making decisions. You are comfortable saying no to the wrong request when necessary and can clearly explain the reasoning behind your priorities.

You don’t need to tick every box to be the right fit. We would love to hear from you if you bring strong ecommerce experience, a commercial mindset and a genuine drive to continuously improve the customer experience.

What You Bring:

• 5+ years of experience in ecommerce, with full ownership of a webshop’s trading and conversion.
• Deep Shopify experience, ideally Shopify Plus across multiple storefronts or markets.
• Experience with subscriptions in ecommerce, ideally Recharge.
• A strong CRO track record, with experience running tests and demonstrating their impact without compromising the brand.
• Strong GA4 and Shopify analytics capabilities, with the ability to identify problems and opportunities through data before looking for a solution.
• Experience leading agencies and developers through a roadmap and backlog.
• Fluent English.
• A structured approach, strong ownership of your numbers and the confidence to prioritise and say no when needed.

It is an advantage if you also have:

• Hands-on Amazon experience, ideally Seller Central in the US.
• Experience working with the US market.
• Experience working with a premium brand within beauty, wellness, fashion or lifestyle.
• Proficiency in a Scandinavian language.

Who Are We?

Founded in 1992 in Copenhagen, Hårklinikken is a leading scalp and hair health clinic with more than 30 years of experience. We help clients achieve optimal scalp health and long-lasting hair gain, combining expert guidance with clean and gentle products formulated to support healthy hair growth.

Our approach began with Hårklinikken’s founder and lead researcher, Lars Skjøth, who developed a diagnostic, consultation-based approach centred around understanding each client’s individual scalp and hair needs. Today, The Hårklinikken Method brings together decades of expertise with the personalised care that has been at the heart of Hårklinikken from the beginning.

Clients come to us in different ways, whether through a consultation or by discovering and purchasing our products online. Through virtual consultations or in person at our clinics in New York, Beverly Hills, Copenhagen, Aarhus, Dubai and Reykjavik, our Hair Specialists combine their expertise with an individual assessment of each client’s scalp, hair, lifestyle and environment to create a personalised regimen designed around their specific needs.

However their journey begins, we are here to guide and support our clients along the way. From helping them find what is right for their individual needs to supporting them in achieving the best possible results, we want every client to feel confident, understood and cared for throughout their Hårklinikken journey.

We’re on a mission to help as many people as possible achieve fuller, stronger, healthier hair with products that are powered by science, perfected by experts and proven by over 100,000 clients.

What We Offer

• A new team, where you shape how we work from day one
• Full ownership of six sites in six markets
• Short decision paths in an owner-led company
• Close work with our clinics, where the treatment starts
• A real work-life balance, with flexibility in how you plan your day
• An international team and modern clinics with a strong focus on quality and aesthetics
• Growth opportunities in a safe work environment
• Pension, holiday allowance and discounts on our products and treatments

The role reports to the Global Director of Ecommerce and is based on site in Copenhagen. It is a permanent, full-time position, starting as soon as possible.

Questions? Contact Emma Cronwall Trampedach at [phone].

Equal Employment Opportunities

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences, and backgrounds creates an environment that produces extraordinary results.