Senior Data Product Manager - AI-Ready Analytics Platform

LEGO Koncernen; Billund; On-site; DKK 900,000 - 1,500,000; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Workplace

Job summary

The LEGO Group is seeking a Senior Data Product Manager for the Ecosystem Analytics Platform, to shape trusted customer behaviour analytics across our digital ecosystem. You will lead the migration to a unified, privacy-compliant analytics foundation enabling thousands of users to access insights and make data-driven decisions.

Based in Billund, Denmark, or at Copenhagen Digital Hub, this role offers a hybrid work setup and collaboration with data engineers, analytics specialists and business

Qualifications

• Significant experience owning analytics platforms, data products, tracking infrastructure or related capabilities.
• Strong understanding of behavioural data, event taxonomies, analytics tooling and data pipelines.
• Experience leading complex platform migrations or modernisation initiatives while maintaining stakeholder confidence and data quality.
• Proven ability to work across technical and business audiences, building alignment and influencing decisions.
• A strong user-centric mindset with experience delivering self-service products for internal users and stakeholders.
• Knowledge of data governance, consent management and privacy regulations such as GDPR and COPPA.
• Experience defining measurable outcomes, setting OKRs and using data to inform prioritisation and product decisions.

Responsibilities

• Own the product vision and strategy for behavioural analytics across the LEGO Group's digital ecosystem, ensuring data collection and insights support business needs.
• Lead the migration from legacy analytics to a unified platform while balancing delivery and governance.
• Partner with data and engineering teams to establish AI-ready data models, metadata standards and metric definitions.
• Shape and evolve self-service analytics capabilities enabling colleagues to access trusted insights quickly.
• Collaborate with governance partners to ensure tracking is implemented consistently and in privacy compliance.
• Drive product discovery and continuous improvement by understanding user needs and opportunities.
• Define and track product outcomes and OKRs, aligning priorities with portfolio objectives.

Skills

Analytics platforms

Data governance

Stakeholder management

Product leadership

AI / ML concepts

Job description

The LEGO Group is seeking a Senior Data Product Manager for the Ecosystem Analytics Platform, to shape trusted customer behaviour analytics across our digital ecosystem. You will lead the migration to a unified, privacy-compliant analytics foundation enabling thousands of users to access insights and make data-driven decisions.

Based in Billund, Denmark, or at Copenhagen Digital Hub, this role offers a hybrid work setup and collaboration with data engineers, analytics specialists and business