Senior Programmatic Media Lead — Hybrid, Data-Driven Growth

LEGO System A/S; København; Hybrid; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Headspace app access

Colleague Discount

Bonus program

Hybrid work model

Job summary

LEGO Group in Copenhagen is seeking a Senior Associate, Programmatic Media to lead strategy and execution of data-driven digital campaigns across Western Europe.

You will build strong internal and external partnerships, guide a programmatic team, and ensure media investments align with brand and commercial goals. The role offers hybrid work flexibility and a culture of curiosity, learning, and ethical marketing aligned with LEGO values.

Qualifications

• Proven experience in digital and programmatic media delivering measurable results.
• Ability to build data-driven media plans aligned with brand and commercial goals.
• Leadership and coaching of a high-performing team.
• Strong collaboration with internal teams and external partners.
• Knowledge of privacy/regulatory developments in ad tech.

Responsibilities

• Drive programmatic media strategy and governance across Western Europe.
• Lead campaign execution, optimization, and reporting.
• Partner with senior stakeholders to align media actions with business goals.
• Stay ahead of industry trends and tech advancements (AI, retail media).
• Mentor and coach regional teams on best practices.

Skills

Programmatic media

Campaign strategy

Cross-functional collaboration

Leadership

Stakeholder management

Tools

The Trade Desk

Amazon DSP

DV360

Job description

LEGO Group in Copenhagen is seeking a Senior Associate, Programmatic Media to lead strategy and execution of data-driven digital campaigns across Western Europe.

You will build strong internal and external partnerships, guide a programmatic team, and ensure media investments align with brand and commercial goals. The role offers hybrid work flexibility and a culture of curiosity, learning, and ethical marketing aligned with LEGO values.