Senior Analyst, Membership Performance

Women in Data®; København Huse; Hybrid; DKK 600,000 - 900,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group in Copenhagen seeks a Senior Analyst, Membership Performance to drive data-driven decisions for a global loyalty program and digital product.

You will lead analysis of app user behaviour, help growth through user acquisition, segmentation and CRM insights, and collaborate with the Membership & Performance Analytics team.

This role is based at the Copenhagen HUB with a hybrid work policy; relocation assistance is not available.

Qualifications

• Experience in data analysis within mobile app analytics, marketing, or CRM.
• Proven ability to generate impactful insights from complex data sets.
• Strong proficiency in SQL and data visualization tools (Power BI, Adobe Analytics).
• Expertise in advanced analytical methodologies: handling outliers, regression analysis, time series forecasting, clustering.
• Proactive, can-do attitude with obstacles.
• Excellent communication skills to present findings.

Responsibilities

• Lead analysis and reporting on app user behaviours to identify trends and opportunities.
• Conduct in-depth analysis on user acquisition to drive growth in our digital product.
• Provide insights to boost CRM communication effectiveness.
• Develop audience models to refine targeting strategies.
• Implement customer segmentation to personalize user experiences and guide decisions.
• Generate actionable insights to enhance the loyalty program.
• Advance skills using a state-of-the-art tech stack with the team.

Skills

Data analysis

SQL

Communication

Tools

Power BI

Adobe Analytics

Databricks

Job description

Are you ready to elevate LEGO Membership's performance management by driving data-driven decisions in a global role within a values-driven company? Look no further!

Join us for an exciting career opportunity as a Senior Analyst, Membership Performance with the Membership & Performance Analytics team part of our Market & Channels Central Marketing organization.

Please note: The position is based at our Copenhagen HUB, and relocation assistance is not available for this role.

Core Responsibilities

• Lead analysis and reporting on app user behaviours to identify trends and opportunities.
• Conduct in-depth analysis on user acquisition to drive growth in our rapidly scaling digital product.
• Provide insights to the CRM performance management team to boost CRM communication effectiveness.
• Develop audience models to refine targeting strategies.
• Implement customer segmentation to personalize user experiences and guide strategic business decisions.
• Generate actionable insights to enhance our fast-growing loyalty program.
• Advance your skills as an analyst using a state-of-the-art tech stack, alongside talented colleagues in a dynamic, ambitious team.

Play your part in our team succeeding

As part of the Membership & Performance Analytics team, you'll deliver insightful analysis and reporting for the LEGO Insiders app and our membership proposition. Collaborate with dedicated analysts focused on the LEGO Insiders program, a leading loyalty initiative for LEGO enthusiasts worldwide. Your work will help teams assess intervention effectiveness, fostering continuous learning and program improvement.

Do you have what it takes?

• Experience in data analysis within mobile app analytics, marketing, or CRM.
• Proven ability to generate impactful insights from complex data sets.
• Strong proficiency in SQL and data visualization tools (e.g., Power BI, Adobe Analytics) is a must.
• Expertise in advanced analytical methodologies: handling outliers, regression analysis, time series forecasting, clustering techniques.
• Proactive "can-do" attitude and approach to overcoming obstacles.
• Excellent communication skills to clearly present findings to stakeholders.

Additional skills that would be beneficial

• Experience with app user behaviour, customer acquisition strategies, and customer segmentation.
• Expertise in Databricks, including advanced features (e.g., metric views).
• Familiarity with email marketing and audience modelling techniques.

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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