Senior B2B Digital Growth Specialist

circlek; København; On-site; DKK 700,000 - 1,100,000; Full time

Job summary

Circle K seeks a Senior B2B Digital Growth Specialist to shape digital customer journeys and drive growth across our web channels. You will work at the intersection of customer experience, digital, data and commercial growth, turning insights into measurable business results.

You will partner with Global Digital Sales, Marketing, Technology and Business Units across markets, influencing initiatives and delivering scalable solutions.

Qualifications

• Must have a bachelor's degree in Marketing, Sales, Communications, Digital, or related field.
• Experience with B2B digital growth, CRO, or digital marketing is required.
• Strong understanding of B2B customer journeys and using data to improve opportunities.

Responsibilities

• Drive B2B web and digital growth with focus on engagement, lead generation, conversion, and new customer acquisition.
• Build deep understanding of B2B customers and their digital buying behaviors.
• Translate insights into improved digital journeys and measurable business results.
• Continuously optimize web content, UX, navigation, calls-to-action and conversion paths.
• Use web analytics, CRM and data to understand the full digital funnel from traffic to acquisition.
• Establish a test-and-learn culture with experimentation and A/B testing.
• Ensure digital experiences support B2B sales campaigns and priorities.
• Lead coordination with Global Tech for development sprints, UAT and deployments across markets.
• Collaborate with Global Digital Sales, Marketing, Technology and Business Units to scale solutions.

Skills

B2B digital growth

Lead generation

Conversion optimization

Web analytics

CRM

Project management

Communication skills

Education

Bachelor's degree in Marketing, Sales, Communications, Digital, Business

Tools

Salesforce

Job description

SENIOR B2B DIGITAL GROWTH SPECIALIST, GLOBAL COMMERCIAL EXCELLENCE

Location: Copenhagen or Stockholm

Maybe you've stopped by for a coffee, fuelled up your car or grabbed something to eat on the go. Then you know Circle K's mission: making everyday life easier for people all over the world. Today, Circle K is a successful global company with more than 14,000 stores in 25 countries, serving more than 6 million customers every day. More than 120,000 people work across our stores and support offices.

Our B2B business represents a significant part of Circle K and plays a critical role in delivering on our ambitions. Our vision is to become one of the world's leading partners within B2B Mobility, delivering the Lowest Total Cost of Mobility together with world-class B2B customer experiences.

Shape the future of B2B digital growth and customer experience.This is an opportunity to play a key role in shaping how Circle K engages with B2B customers across our web and digital channels. As Senior B2B Digital Growth Specialist, you will help turn our digital customer experience into a powerful engine for engagement, new customer acquisition and supporting customers with digital services.

You will sit at the intersection of customer experience, digital, data and commercial growth. Your role will be to understand what B2B customers need, how they behave digitally and where opportunities exist - and then turn those insights into better journeys and measurable business results. From attracting and engaging customers to securing conversions, you will continuously challenge and improve how customers discover our web engagement with Circle K. You will have the opportunity to shape the digital experience across markets, influence important commercial initiatives and see the direct impact of your work on both our customers and our business. This is a senior individual role. You will be our subject matter expert for B2B digital growth and customer journeys, working across the organization to identify opportunities, develop solutions and continuously improve performance.

Your responsibilities will include:

• Drive B2B web and digital growth with a focus on engagement, lead generation, conversion and new customer acquisition.
• Build a deep understanding of our B2B customers, their needs and digital buying behaviors.
• Translate customer and commercial insights into concrete and improved digital customer journeys.
• Continuously optimize web content, UX, navigation, functionality, calls-to-action and conversion paths to improve customer experience and commercial performance.
• Use web analytics, CRM and other relevant data to understand the full digital funnel - from traffic and engagement to leads, opportunities and customer acquisition.
• Establish a strong test-and-learn culture, using experimentation and A/B testing.
• Ensure our digital experiences effectively support B2B sales campaigns and commercial priorities.
• Lead coordination with our Global Tech teams around development sprints, UAT and deployment across markets.
• Work closely with Global Digital Sales, Marketing, Technology, Business Units to turn ideas into scalable solutions.

Qualifications

• Minimum a bachelor's degree in Marketing, Sales, Communications, Digital, Business or a related field.
• 5+ years of relevant experience within B2B digital, digital growth, digital marketing, e-commerce, customer experience, CRO or a similar field.
• A proven track record of improving digital engagement, lead generation, conversion and/or customer acquisition.
• Strong understanding of B2B customer journeys and digital buying behavior and experience using web analytics, customer data and insights to identify improvements opportunities.
• Solid knowledge of UX, CRO, web optimization, content management and digital platforms.
• Experience with test-and-learn mindset, including A/B testing.
• Familiarity with CRM and marketing automation platforms; SalesForce experience is an advantage.
• Strong communication and project management skills, with the ability to lead through influence rather than formal authority.

Grow with us

At Circle K, you will join a global organization on an exciting digital and commercial transformation journey. You will have significant responsibility and a steep learning curve, with opportunities to further develop your expertise across digital growth, customer experience, sales enablement, analytics, CRM and commercial excellence. You will work with colleagues across markets and functions, giving you the opportunity to build both deep expertise and broad international experience. If you are excited by the opportunity to shape B2B digital growth, cre