Global B2B Digital Growth Lead

Alimentation Couche-Tard inc.; København; On-site; DKK 900,000 - 1,200,000; Full time

Job summary

Circle K is seeking a Senior B2B Digital Growth Specialist to shape our B2B digital strategy across markets. You will drive engagement, lead generation and conversions through data-driven journeys and cross-functional partnerships.

You will understand B2B buying behavior, optimize UX and leverage CRM data and analytics to improve performance. This is a senior, influence-led role with global scope across Digital Sales, Marketing and Tech teams.

Qualifications

• Minimum a bachelor's degree in Marketing, Sales, Communications, Digital, Business or a related field.
• 5+ years of relevant experience within B2B digital, digital growth, digital marketing, e-commerce, customer experience, CRO or a similar field.
• A proven track record of improving digital engagement, lead generation, conversion and/or customer acquisition.
• Strong understanding of B2B customer journeys and digital buying behavior and experience using web analytics, customer data and insights to identify improvements opportunities.
• Solid knowledge of UX, CRO, web optimization, content management and digital platforms.
• Experience with test-and-learn mindset, including A/B testing.
• Familiarity with CRM and marketing automation platforms; SalesForce experience is an advantage.
• Strong communication and project management skills, with the ability to lead through influence rather than formal authority.

Responsibilities

• Drive B2B web and digital growth with a focus on engagement, lead generation, conversion and new customer acquisition.
• Build a deep understanding of our B2B customers, their needs and digital buying behaviors.
• Translate customer and commercial insights into concrete and improved digital customer journeys.
• Continuously optimize web content, UX, navigation, functionality, calls-to-action and conversion paths to improve customer experience and commercial performance.
• Use web analytics, CRM and other relevant data to understand the full digital funnel - from traffic and engagement to leads, opportunities and customer acquisition.
• Establish a strong test-and-learn culture, using experimentation and A/B testing.
• Ensure our digital experiences effectively support B2B sales campaigns and commercial priorities.
• Lead coordination with our Global Tech teams around development sprints, UAT and deployment across markets.
• Work closely with Global Digital Sales, Marketing, Technology, Business Units to turn ideas into scalable solutions.

Skills

Digital growth

Analytics

Communication

Project management

Education

Bachelor's degree in Marketing

Tools

Salesforce

CRM

Web analytics

A/B testing tools

Job description

Circle K is seeking a Senior B2B Digital Growth Specialist to shape our B2B digital strategy across markets. You will drive engagement, lead generation and conversions through data-driven journeys and cross-functional partnerships.

You will understand B2B buying behavior, optimize UX and leverage CRM data and analytics to improve performance. This is a senior, influence-led role with global scope across Digital Sales, Marketing and Tech teams.