Senior B2B Digital Growth & Experience Lead

circlek; København; On-site; DKK 700,000 - 1,100,000; Full time

Job summary

Circle K seeks a Senior B2B Digital Growth Specialist to shape digital customer journeys and drive growth across our web channels. You will work at the intersection of customer experience, digital, data and commercial growth, turning insights into measurable business results.

You will partner with Global Digital Sales, Marketing, Technology and Business Units across markets, influencing initiatives and delivering scalable solutions.

Qualifications

• Must have a bachelor's degree in Marketing, Sales, Communications, Digital, or related field.
• Experience with B2B digital growth, CRO, or digital marketing is required.
• Strong understanding of B2B customer journeys and using data to improve opportunities.

Responsibilities

• Drive B2B web and digital growth with focus on engagement, lead generation, conversion, and new customer acquisition.
• Build deep understanding of B2B customers and their digital buying behaviors.
• Translate insights into improved digital journeys and measurable business results.
• Continuously optimize web content, UX, navigation, calls-to-action and conversion paths.
• Use web analytics, CRM and data to understand the full digital funnel from traffic to acquisition.
• Establish a test-and-learn culture with experimentation and A/B testing.
• Ensure digital experiences support B2B sales campaigns and priorities.
• Lead coordination with Global Tech for development sprints, UAT and deployments across markets.
• Collaborate with Global Digital Sales, Marketing, Technology and Business Units to scale solutions.

Skills

B2B digital growth

Lead generation

Conversion optimization

Web analytics

CRM

Project management

Communication skills

Education

Bachelor's degree in Marketing, Sales, Communications, Digital, Business

Tools

Salesforce

Job description

Circle K seeks a Senior B2B Digital Growth Specialist to shape digital customer journeys and drive growth across our web channels. You will work at the intersection of customer experience, digital, data and commercial growth, turning insights into measurable business results.

You will partner with Global Digital Sales, Marketing, Technology and Business Units across markets, influencing initiatives and delivering scalable solutions.