Customer Engagement Manager – Lead Management & Growth

If Insurance; København; Hybrid; DKK 650,000 - 900,000; Full time

Benefits offered by this job

Hybrid workplace

Insurance benefits

Lunch benefit

Pension savings

Job summary

If Insurance in Denmark is seeking a strategic Customer Engagement Manager to drive lead generation, nurture prospects, and grow customer value. You will connect customer insights with sales execution, ensuring a steady stream of qualified leads for telemarketing teams.

You will orchestrate digital channels, analytics, and cross-functional collaboration to optimize the full funnel, align with market dynamics, and identify new growth opportunities across Nordic markets.

Qualifications

• Strong understanding of local business and market dynamics.
• End-to-end ownership of complex initiatives, leading stakeholder discussions.
• Solid understanding of sales processes and funnel optimization.
• Experience in digital marketing, CRM, and data-driven lead generation.
• Data-driven and analytical mindset.
• Excellent collaboration skills in cross-functional environments.
• Strong communication skills in operational and strategic contexts.
• Proactive and structured way of working with a drive to innovate.
• Fluency in Danish and proficiency in English.

Responsibilities

• Translate insights into actionable customer engagement activities with measurable results.
• Own and drive lead generation strategies through digital channels.
• Monitor performance across the full funnel from lead to sale.
• Collaborate with sales operations to understand performance drivers.
• Lead discussions with local management on lead generation and results.
• Drive data-informed decision-making and growth prioritization.
• Define data and tracking requirements to IT and stakeholders.
• Build cross-functional networks across teams and markets.
• Identify new growth opportunities by monitoring market trends.

Skills

Lead generation

CRM

Data-driven

Funnel optimization

Strategic thinking

Communication skills

Stakeholder management

English proficiency

Danish language

Tools

CRM systems

Marketing automation

Job description

About The Role

We are looking for a strategic and results-driven Customer Engagement Manager with a strong focus on lead generation, prospect management and growth. In this role, you will work at the intersection of customer journeys, data-driven engagement, and sales execution - turning insight into actions that drive measurable impact. You will play a key part in shaping personalized customer journeys while ensuring a steady and conversion-ready flow of leads to our telemarketing teams.

In This Role You Will

• Translate business and customer insights into actionable customer engagement activities with measurable results.


• Own and drive lead generation strategies, primarily through digital channels, securing a consistent flow of high-quality prospects to support our sales targets and growth ambitions.


• Monitor and analyze performance across the full funnel - from lead to sale - identifying optimization opportunities and driving continuous improvement.


• Collaborate closely with proactive sales operations to understand performance drivers and conversion barriers and translate insights into action.


• Lead and facilitate discussion with local cross-BU management team and key stakeholders (e.g., Sales Management in Customer Centers & Sales) on lead generation, prioritization and result follow-up.


• Drive data-informed decision-making by actively contributing to growth discussions and business prioritization.


• Define and communicate data and tracking requirements to IT and other stakeholders.


• Build internal networks by fostering strong cross-functional collaboration across teams, markets and competences.


• Identify new growth opportunities by staying on top of market trends and continuously exploring new lead sources and growth opportunities.

We offer

Benefits

• An inclusive work environment where everyone is welcome


• Career and development opportunities in the biggest insurance company in the Nordics


• A highly skilled and collaborative professional environment


• Possibility of hybrid workplace


• Health promoting workplace with wellness allowance and sports activities


• Great insurance benefits, lunch benefit and high pension savings

About The Team

Digital Sales & Customer Experience is a Nordic unit responsible for meeting increasing digital demands from our customers with an agile mindset and working methods. We are responsible for building and developing our digital offerings to create excellent customer experiences that increase sales and improve retention, and customer satisfaction. The unit brings together digital sales and services, customer analytics, customer engagement, API product management, and UX and Service design under one roof. You will be part of the Customer Engagement Chapter, while you will work primarily in an agile cross-functional Squad in a Nordic context, also leading or participating in key strategic initiatives across units.

Who are you?

You are a catalyst for action who leads by example. You combine curiosity for customer behaviour with a strong commercial mindset, turning insights into high-quality leads and new business. With a solid understanding of sales processes and funnel optimization, you ensure that customer engagement translates into growth. With your ability to drive strategic discussions while ensuring effective execution, you bring people together to deliver meaningful outcomes.

We Expect You To Have

• Strong understanding of the local business and market dynamics, including critical partnerships


• Ability to take end-to-end ownership of complex initiatives, leading stakeholder discussions and driving delivery from idea to implementation.


• Solid understanding of sales processes and funnel optimization, with the ability to connect insights to commercial outcomes.


• Experience in digital marketing, CRM, and data-driven lead generation is preferred.


• Data-driven and analytical mindset, with the ability to turn insights into action.


• Excellent collaboration skills and experience working in cross-functional environments and building trust-based relationships across teams


• Strong communication skills, both in operational and strategic contexts.


• Proactive and structured way of working, with a drive to continuously improve and innovate.


• Fluency in Danish and proficiency in English.

At If, we aim to create a workplace with equal opportunities for all. We encourage everyone to apply regardless of gender, age, background, or any disability. We also recommend that you do not include a photo in your CV.

Applicant information may, within the framework of the law, be reviewed using publicly available sources. Candidates progressing in the recruitment process will be asked to provide references and present a criminal record certificate. Depending on the scope of the role, a credit check may also be conducted for final candidates as part of the hiring process.

We look forward to your application!