Growth Marketing Lead - B2B Tech & Demand Gen

Unicontrol; Odense; On-site; DKK 600,000 - 900,000; Full time

Job summary

Unicontrol is seeking a hands-on Growth & Digital Marketing Specialist to accelerate our digital demand and lead generation. You will own campaigns across Meta, LinkedIn and Google Ads, working with regional teams and distributors to improve lead flow and commercial outcomes.

The role emphasizes testing ideas, launching campaigns, and continuously optimizing performance using data, analytics and AI tools to drive revenue growth. Strong growth mindset is valued.

Qualifications

• 3+ years of hands-on digital marketing experience, preferably in B2B, SaaS, construction or tech.
• Proven track record of generating measurable business growth and marketing-qualified leads.
• Ability to own growth initiatives end-to-end and manage campaigns across channels.

Responsibilities

• Develop and execute a digital growth strategy aligned with business objectives.
• Drive lead generation and demand generation initiatives.
• Hands-on management of Meta, LinkedIn and Google Ads campaigns.

Skills

Growth marketing

Lead generation

Paid media

SEO/SEM

Analytics

HubSpot

AI tools

Tools

Meta Ads

LinkedIn Ads

Google Ads

CRM systems

Job description

Unicontrol is seeking a hands-on Growth & Digital Marketing Specialist to accelerate our digital demand and lead generation. You will own campaigns across Meta, LinkedIn and Google Ads, working with regional teams and distributors to improve lead flow and commercial outcomes.

The role emphasizes testing ideas, launching campaigns, and continuously optimizing performance using data, analytics and AI tools to drive revenue growth. Strong growth mindset is valued.