Manager, CRM Propositions & Campaigns (FTC)

Lego Group; København; On-site; DKK 500,000 - 750,000; Full time

Benefits offered by this job

Family Care Leave

Life & disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group is seeking a Manager, CRM Proposition and Campaigns for an 8-month fixed-term contract to join the Membership & Personalisation team in our Copenhagen HUB. The role focuses on delivering CRM campaigns and member propositions that are commercially impactful and customer-centric.

You will drive planning and activation of CRM campaigns for LEGO Insiders, partner with cross-functional teams, and own end-to-end planning with data-driven insights to improve engagement and performance.

Qualifications

• Solid experience in developing customer propositions and related offerings using data and insights.
• Experience delivering personalised CRM campaigns at scale in an omni-channel context.
• Experience with CRM tools, processes and technology for personalisation and commercial impact.
• Ability to navigate diverse partner dynamics within a global company and collaborate with product/tech teams.
• Strong structured problem-solving and clear communication to senior leaders.

Responsibilities

• Co-own planning and delivery of CRM campaigns and member propositions for LEGO Insiders.
• Translate commercial priorities and global strategies into engaging customer experiences.
• Lead cross-functional collaboration across Membership & Personalisation, Commercial, Marketing and CRM.
• Own end-to-end campaign planning for CRM propositions and offers with clear communication.
• Partner with CRM Hub to develop personalised, data-driven campaigns driving engagement and revenue.
• Manage forecasting and performance tracking, monitoring KPI targets and metrics.
• Analyze results and insights to identify optimization opportunities for future planning.
• Act as a CRM subject-matter expert influencing stakeholders on best practices.

Skills

CRM Campaigns

Campaign Planning

Cross-functional Collaboration

Data-driven Marketing

Stakeholder Management

Customer Insights

Tools

CRM tools

Job description

Job Description Join us in shaping top-tier CRM Propositions, offerings & campaigns globally at the LEGO Group! Join us for an exciting 8-month fixed-term contract as "Manager, CRM Proposition and Campaigns" within the broader Membership & Personalisation team. Bring your passion for Membership & Personalisation to build direct and long lasting relationships with consumers and shoppers and help us inspire more builders of tomorrow! Please note: This role is an 8-month cover role located in our Copenhagen HUB. No relocation assistance is offered.

Core Responsibilities

Co-own the planning and delivery of CRM campaigns and member propositions for LEGO® Insiders, ensuring activities are commercially impactful, customer-centric, and aligned with global business priorities.

Drive the planning and activation of CRM campaigns for LEGO® Insiders, translating commercial priorities, member propositions, and global strategies into engaging customer experiences and measurable business outcomes.

Lead cross-functional collaboration across Membership & Personalisation, Commercial, Marketing, and CRM team to ensure campaign plans and member offerings are aligned with business objectives.

Own the end-to-end campaign planning process for CRM propositions and offers, ensuring clear communication, stakeholder alignment, and effective activation.

Partner with CRM Hub team to develop compelling, personalised, data-driven campaigns that increase member engagement, drive traffic, and deliver commercial performance.

Manage campaign forecasting and performance tracking, establishing KPI targets and monitoring revenue, traffic, engagement, and other success metrics.

Analyse campaign results and customer insights to identify opportunities for optimization and inform future proposition and campaign planning.

Act as a key CRM subject-matter expert, influencing stakeholders and championing best practices in campaign planning, customer engagement, and member communications.

Play your part in our team succeeding M&A Marketing focuses on developing and implementing key capabilities to ensure global marketing excellence. This role is part of the Global Membership & Personalisation Team, reporting directly to the Senior Director of the Global CRM Hub.

Do you have what it takes?

• Solid experience of managing best in class customer proposition development and related offerings, leveraging data and insights.


• Experience of delivering personalised CRM campaigns at scale within an omni-channel context.


• Experience of working with CRM tools, processes and technology for driving personalisation and commercial impact.


• Successfully navigate diverse partner dynamics within a global company, fostering collaboration with product and tech teams.


• Exhibit strong skills in structured problem-solving and communication, delivering clear recommendations to senior leaders.


• Experience working in a global, multi-cultural manufacturing company with a complex channel mix, including both direct-to-consumer (D2C) and business-to-business (B2B) channels.


• As a person you are positive and solution-oriented; you are a true team player, whilst also able to work independently, and setting clear direction; you have an inherent drive and excel at stakeholder management and influencing stakeholders.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.


• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.


• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.


• Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.


• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.


• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick and play your part in continuing our mission to "inspire and develop the builders of tomorrow".

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun.