Manager, CRM Propositions & Campaigns (FTC)

LEGO Koncernen; Billund; On-site; DKK 600,000 - 900,000; Full time

Job summary

LEGO Group in Copenhagen seeks an experienced Manager, CRM Proposition and Campaigns to lead cross‑functional planning of CRM campaigns and member propositions for LEGO Insiders on an 8‑month fixed‑term contract located at the Copenhagen HUB.

You will translate commercial priorities into engaging customer experiences, analyse results to drive optimisation, and collaborate with Marketing, Commercial, and Product teams to deliver measurable growth.

Qualifications

• Solid experience in customer proposition development leveraging data and insights.
• Experience delivering personalised CRM campaigns at scale in omni-channel contexts.
• Knowledge of CRM tools, processes and technology for personalisation and impact.
• Experience working in a global, multi-cultural manufacturing company with D2C and B2B channels.

Responsibilities

• Co-own planning and delivery of CRM campaigns and member propositions for LEGO Insiders.
• Translate priorities into engaging customer experiences and measurable outcomes.
• Lead cross-functional collaboration across M&P, Commercial, Marketing, CRM.
• Own end-to-end campaign planning for CRM propositions and offers.
• Partner with CRM Hub to develop personalised, data-driven campaigns.
• Manage campaign forecasting and performance tracking against KPIs.
• Analyse results and insights to identify optimization opportunities.
• Act as CRM subject matter expert and influence stakeholders.

Skills

CRM campaign management

Customer proposition development

CRM tools & tech

Partner collaboration

Structured problem solving

Communication skills

Global manufacturing experience

D2C & B2B channels

Job description

• Management Level
  Manager
• Job ID:
  0000034589
• Category
  Sales, Marketing & Product Management
• Location
  Copenhagen, Denmark

Job Description
Join us in shaping top-tier CRM Propositions, offerings & campaigns globally at the LEGO Group!
Join us for an exciting 8-month fixed-term contract as “Manager, CRM Proposition and Campaigns” within the broader Membership & Personalisation team.

Bring your passion for Membership & Personalisation to build direct and long lasting relationships with consumers and shoppers and help us inspire more builders of tomorrow!

Please note: This role is an 8-month cover role located in our Copenhagen HUB. No relocation assistance is offered.

Core Responsibilities

• Co-own the planning and delivery of CRM campaigns and member propositions for LEGO® Insiders, ensuring activities are commercially impactful, customer-centric, and aligned with global business priorities.
• Drive the planning and activation of CRM campaigns for LEGO® Insiders, translating commercial priorities, member propositions, and global strategies into engaging customer experiences and measurable business outcomes.
• Lead cross-functional collaboration across Membership & Personalisation, Commercial, Marketing, and CRM team to ensure campaign plans and member offerings are aligned with business objectives.
• Own the end-to-end campaign planning process for CRM propositions and offers, ensuring clear communication, stakeholder alignment, and effective activation.
• Partner with CRM Hub team to develop compelling, personalised, data-driven campaigns that increase member engagement, drive traffic, and deliver commercial performance.
• Manage campaign forecasting and performance tracking, establishing KPI targets and monitoring revenue, traffic, engagement, and other success metrics.
• Analyse campaign results and customer insights to identify opportunities for optimization and inform future proposition and campaign planning.
• Act as a key CRM subject matter expert, influencing stakeholders and championing best practices in campaign planning, customer engagement, and member communications.

Play your part in our team succeeding
M&C Marketing focuses on developing and implementing key capabilities to ensure global marketing excellence.

This role is part of the Global Membership & Personalisation Team, reporting directly to the Senior Director of the Global CRM Hub.

Do you have what it takes?

• Solid experience of managing best in class customer proposition development and related offerings, leveraging data and insights.
• Experience of delivering personalised CRM campaigns at scale within an omni-channel context
• Experience of working with CRM tools, processes and technology for driving personalisation and commercial impact
• Successfully navigate diverse partner dynamics within a global company, fostering collaboration with product and tech teams.
• Exhibit strong skills in structured problem-solving and communication, delivering clear recommendations to senior leaders.
• Experience working in a global, multi-cultural manufacturing company with a complex channel mix, including both direct-to-consumer (D2C) and business-to-business (B2B) channels.
• As a person you are positive and solution-oriented; you are a true team player, whilst also able to work independently, and setting clear direction; you have an inherent drive and excel at stakeholder management and influencing stakeholders

#LI-SG2

#LI-Hybrid

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.