Sales Manager Flat Denmark

BMI Group; København; Hybrid; DKK 1,000,000 - 1,400,000; Full time

Job summary

BMI Group seeks a Sales Manager to lead the Flat Roofing business in Denmark, driving profit and growth with a national strategy. You will manage a small team, develop sales plans, and oversee key accounts, reporting to the Nordic leadership.

The role offers a hybrid work model, with home office or BMI Denmark headquarters in Nørresundby. You will combine strong Danish market knowledge with P&L experience, and influence cross-functional initiatives while leveraging digital tools and CRM to

Qualifications

• Proven leadership in sales with a track record of driving growth.
• Strong P&L acumen and budget responsibility.
• Experience selling to professional trades and building market knowledge.
• Ability to manage a geographically dispersed team and collaborate across functions.

Responsibilities

• Lead commercial, budget, and profit responsibilities for Denmark sales.
• Develop and implement country-specific sales strategies.
• Oversee a sales team of 3 professionals and drive KPI-based performance.
• Build long-term relationships with key accounts and partners.
• Coordinate with Nordic leadership and translate strategy into local action.
• Promote digital tools usage and CRM adoption across the team.
• Manage training, onboarding, and organizational structure alignment.
• Represent BMI Denmark in conferences, fairs, and external events.

Skills

Sales leadership

CRM proficiency

Danish language

English proficiency

Multi-site / international exposure

Budget & P&L management

Education

University degree or higher education

Tools

CRM platforms

MS Office / Google Workspace

Job description

Empower, Connect, Evolve, and Inspire - these are the values that drive us and make BMI a company where you can thrive and grow.

Sales Manager Flat roofing Denmark

We are seeking a Sales Manager to lead our Flat Roofing business in Denmark!

In this role, you will hold overall commercial, budget, and profit responsibility for sales across Denmark, driving growth through direct channels to professional roofers and via specification sales to prescribers. You will execute strategic national plans, lead and develop a sales team of 3 professionals, and serve as a key member of the Nordic Commercial Flat Leadership team.

Reporting directly to the Finland-based Commercial Director Flat Nordic, you can be based either from a home office or at our Danish headquarters in Nørresundby.

Your Main Responsibilities Will Be

• Budget and performance responsibility for commercial operations.
• Further develop and implement sales strategies in line with the Group's goals.
• Be the driving force in the professionalisation and development of the sales organisation in accordance with market and customer expectations and signed agreements.
• Owner of the commercial part of S&OP.
• Prioritise and coordinate sales efforts.
• Responsible for further developing concept sales and conducting the necessary training internally and externally.
• Establish, further develop and follow up KPIs for the sales organisation.
• Ensure understanding of structure and roles and adapt the organisation to the requirements of our external partners and internally at all times.
• Build strong and long-term customer relationships, including key account responsibility, customer meetings, participation in conferences, trade fairs and other forums where it is relevant to promote BMI Denmark.
• Actively use, develop and ensure that the organisation uses digital tools, including CRM.

What You Bring To The Role

To succeed in this role, you bring extensive sales management experience, ideally complemented by a university degree or other higher education. You offer a strong track record of leadership in sales, preferably within a geographically dispersed organization, along with solid P&L acumen and excellent stakeholder management capabilities. You have proven experience selling to professional craftsmen, paired with a robust network and deep knowledge of the Danish building materials and construction market. As an ambitious, results-driven leader, you prioritize a positive culture, team engagement, and collaborative growth. You build trust seamlessly across teams, colleagues, and clients through open, authentic networking, and you remain adaptable and resilient when navigating change and ambiguity during our ongoing transformation.

Key Qualifications & Skills

• Background in an international, multi-site business environment.
• Proficiency with CRM platforms and productivity suites such as MS Office or Google Workspace.
• Fluency in Danish and professional proficiency in English.

We also believe that you should embrace our core Values:

• EMPOWER each other and our teams
• Help us EVOLVE how we improve and win daily
• CONNECT us together and the world we serve
• INSPIRE each of us to do our best to get better every day

What You Can Expect

We are constantly working on becoming the leading product and service provider in its field of expertise. You become part of an exciting transformation process based on tradition, combining technical knowledge and strong brands with product and process innovation. You will find excellent long term career development opportunities, a competitive salary and benefits package, as well as a continuous learning and development culture in a dynamic international environment.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, gender, disability, religion or belief, sexual orientation, gender reassignment, marriage and civil partnerships, pregnancy or maternity or age.

A career with BMI Group is more than just a job. We help you to find work you enjoy, to use your skills, and support you to become the best you can be.

Working together we can achieve great things. Come and join us.