Area Sales Manager Nordics - 26901AMNLi

Expatria Human Resources; København; Hybrid; DKK 520,000 - 680,000; Full time

Job summary

Expatria Human Resources is recruiting on behalf of SOFTLINE A/S for an Area Manager Nordics. The role covers Denmark, Finland, Norway and Sweden with a hybrid work setup, including home office, headquarters in Maribo and a showroom in Copenhagen.

You will drive market development, expand the partner network, and lead sales initiatives across the region. The ideal candidate has Nordic sales experience in high-end furniture and can build lasting relationships with dealers, architects and

Qualifications

• Sales experience with architects and designers in the Nordic design community.
• 2–3 years sales experience in retail and contract markets.
• Experience with high-end furniture, lifestyle or fashion brands.
• Fluent Danish and English.
• Proactive, result-oriented with strong relationship skills.
• Willing to travel regularly in the region.

Responsibilities

• Sales and budget responsibility for market development in Nordics.
• Implement and evolve the defined sales strategy.
• Expand partner network in Denmark, Finland, Norway, Sweden.
• Develop cooperation with architects and designers.
• Train and motivate dealers and partners' planning and sales teams.
• Plan product launches and promotional activities.
• Contribute to marketing and sales materials.
• Utilize CRM and reporting tools for pipeline management.
• Identify and win new projects; monitor competition.
• Participate in international furniture fairs promotional work.

Skills

Sales experience

Nordic design market

High-end furniture brands

Relationship building

Presentation & negotiation

CRM proficiency

Education

Business economics education preferable

Tools

CRM software

Job description

Expatria Human Resources is specialized in recruitments for international groups since 1988.

Our client SOFTLINE A/S (https://softlinefurniture.com/) designs, develops, manufactures, and sells high-quality furniture to the international market. With a large portfolio of innovative and functional designer furniture, they have established themselves as a global brand, and their contemporary designs are now sold in 61 countries.

SOFTLINE is undergoing an exciting period of development and is currently strengthening their organization. You will be responsible for developing their design furniture market across Denmark, Finland, Norway, and Sweden. Reporting directly to the CEO, the position will be based on a combination of working from a home office, SOFTLINE’s headquarters in Maribo, and their upcoming showroom in Copenhagen.

SOFTLINE is headquartered in Maribo, where 55 dedicated employees work to ensure the delivery of high-quality designer furniture to customers around the world. On behalf of our client SOFTLINE, we are now recruiting an

AREA MANAGER NORDICS

Responsibilities

• Sales and budget responsibility for the development of the market and the future market approach
• Implementing and developing the defined sales strategy further
• Continuously expanding the partner network in Denmark, Finland, Norway, and Sweden
• Establishing and further developing cooperation with existing and new architects and designers
• Training and motivating the planning and sales teams externally at dealers and partners
• Planning and executing product launches and promotional initiatives
• Contributing to further development of existing marketing and sales material
• Active deployment and utilization of CRM and reporting tools
• Identifying and winning new projects as well as managing and analysing the project pipeline
• Analysing and actively monitoring the competitive situation in the market
• Participating in promotional work at the leading international furniture fairs

Qualifications

• Sales experience with architects and designers in the Nordic design community
• Minimum 2-3 years of professional experience in sales, dealing with both the retail market and contract market
• Experience with high-end furniture, lifestyle or fashion brands
• An interest in fashion and design
• An education in business economy or a similar education is preferable
• You are result-oriented and work proactively to help achieve the goals of the company
• Ability to build long-term business relationships with dealers, architects and partners
• Strong presentation, communication and negotiation skills
• Professional IT and CRM skills
• Familiar with the nature of an independent, sales-driven sales role
• Ideally based in the eastern part of Denmark. Regular travel to visit clients, prospects and partners
• Fluent Danish and English

Contact

Our client offers you an exciting and versatile position in an international company that is growing globally, with a high level of responsibility.