Sales Manager

BMI Group Danmark; Region Hovedstaden; Hybrid; DKK 900,000 - 1,100,000; Full time

Job summary

BMI Group Danmark is seeking a Sales Manager to lead our Flat Roofing business in Denmark. You will own commercial, budget, and profit responsibility for sales across Denmark, and you will drive growth through direct channels to professional roofers and via specification sales to prescribers.

You will lead a small sales team, report to the Nordic Commercial Flat Director, and collaborate with internal stakeholders to execute national plans while developing the sales organisation and KPI

Qualifications

• Extensive sales management experience, ideally in a geographically dispersed organization with P&L awareness.
• Proven track record selling to professional craftsmen and deep knowledge of the Danish market.
• University degree or higher education with strong stakeholder management.

Responsibilities

• Budget and performance responsibility for commercial operations.
• Develop and implement sales strategies aligned with the Group's goals.
• Lead and develop a sales team and drive the transformation.
• Build strong customer relationships including key accounts and field meetings.
• Promote the use of digital tools and CRM to support sales activities.
• Coordinate sales efforts and monitor KPIs across Denmark.

Skills

Sales leadership

CRM proficiency

Danish & English communication

Education

University degree or higher education

Tools

CRM platforms

MS Office / Google Workspace

Job description

We are seeking a Sales Manager to lead our Flat Roofing business in Denmark!

In this role, you will hold overall commercial, budget, and profit responsibility for sales across Denmark, driving growth through direct channels to professional roofers and via specification sales to prescribers. You will execute strategic national plans, lead and develop a sales team of 3 professionals, and serve as a key member of the Nordic Commercial Flat Leadership team.

Reporting directly to the Finland-based Commercial Director Flat Nordic, you can be based either from a home office or at our Danish headquarters in Nørresundby.

Your main responsibilities will be:

• Budget and performance responsibility for commercial operations.
• Further develop and implement sales strategies in line with the Group's goals.
• Be the driving force in the professionalisation and development of the sales organisation in accordance with market and customer expectations and signed agreements.
• Owner of the commercial part of S&OP.
• Prioritise and coordinate sales efforts.
• Responsible for further developing concept sales and conducting the necessary training internally and externally.
• Establish, further develop and follow up KPIs for the sales organisation.
• Ensure understanding of structure and roles and adapt the organisation to the requirements of our external partners and internally at all times.
• Build strong and long-term customer relationships, including key account responsibility, customer meetings, participation in conferences, trade fairs and other forums where it is relevant to promote BMI Denmark.
• Actively use, develop and ensure that the organisation uses digital tools, including CRM.

What you bring to the role:

To succeed in this role, you bring extensive sales management experience, ideally complemented by a university degree or other higher education. You offer a strong track record of leadership in sales, preferably within a geographically dispersed organization, along with solid P&L acumen and excellent stakeholder management capabilities.

You have proven experience selling to professional craftsmen, paired with a robust network and deep knowledge of the Danish building materials and construction market.

As an ambitious, results-driven leader, you prioritize a positive culture, team engagement, and collaborative growth. You build trust seamlessly across teams, colleagues, and clients through open, authentic networking, and you remain adaptable and resilient when navigating change and ambiguity during our ongoing transformation.

Key Qualifications & Skills:

• Background in an international, multi-site business environment.
• Proficiency with CRM platforms and productivity suites such as MS Office or Google Workspace.
• Fluency in Danish and professional proficiency in English.

We also believe that you should embrace our core Values:

• EMPOWER each other and our teams
• Help us EVOLVE how we improve and win daily
• CONNECT us together and the world we serve
• INSPIRE each of us to do our best to get better every day

What you can expect:

We are constantly working on becoming the leading product and service provider in its field of expertise. You become part of an exciting transformation process based on tradition, combining technical knowledge and strong brands with product and process innovation.

You will find excellent long term career development opportunities, a competitive salary and benefits package, as well as a continuous learning and development culture in a dynamic international environment.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, gender, disability, religion or belief, sexual orientation, gender reassignment, marriage and civil partnerships, pregnancy or maternity or age.