Commercial Director

Coloplast; Humlebæk; On-site; DKK 1,000,000 - 1,500,000; Full time

Job summary

Coloplast Denmark is seeking a commercial leader to unite people leadership, strategy, and sales execution. You will head the Sales & Tender team, strengthen partnerships with distributors and healthcare customers, and drive our distribution business in Iceland, reporting to the Country Manager for Denmark.

You will act as strategic sparring partner, foster cross-functional collaboration, and translate market insights into growth opportunities while keeping the customer at the centre of

Qualifications

• Higher education in economics, strategy or similar.
• 5+ years of sales leadership experience with a track record of growth.
• Strong experience with tender management and complex negotiations.

Responsibilities

• Lead Sales & Tender team and drive growth opportunities.
• Strengthen partnerships with distributors and key healthcare customers.
• Drive distribution business in Iceland and align with Denmark Country Manager.
• Shape tender strategy and pricing with Tender, Finance and Country Manager.
• Ensure sales force effectiveness through account plans and performance management.

Skills

Sales leadership

Tender management

Strategic thinking

Distributors

Negotiation

Danish language

English language

Cross-functional collaboration

Project management

Education

Higher education in economics/strategy or similar

Tools

Salesforce.com

MS Office

Job description

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Are you ready to lead a high-performing sales team and build strong commercial partnerships in a leading MedTech company where your work makes a real difference?

At Coloplast Denmark, we are looking for a commercial leader who combines strong people leadership, strategic business acumen, and proven sales execution.

As a key member of the Coloplast Denmark leadership team, you will lead the Sales & Tender team, strengthen partnerships with distributors and key healthcare customers, and drive our distribution business in Iceland. The role reports to the Country Manager for Denmark.

Welcome to Coloplast Denmark

At Coloplast Denmark, we are committed to make a real difference for people with intimate healthcare needs — and, as market leader, we take action to raise the standard of care.

As the Danish subsidiary and home market of the Coloplast Group, we are a team of approximately 50 colleagues across marketing, sales, tenders, finance and customer service. We work in a fast-paced environment, where collaboration, engagement and a strong customer focus drive commercial impact.

Your role

You will lead and develop a high-performing Sales & Tender team, while strengthening commercial partnerships with our distributors. Your role will focus on identifying, prioritizing, and executing growth opportunities to drive sustained sales growth and ensure access to our product portfolio across the Danish market.

In this role, you will be a strategic sparring partner to the Country Manager and provide clear, visible leadership internally and externally. You will foster strong cross-functional collaboration and inspire the wider organization to stay close to customer needs and deliver commercial impact.

Your responsibilities will include:

• Key member of the Danish leadership team and a central contributor to the commercial strategy, as well as leading strategic projects
• Drive sales through our primary channels: distribution partners, hospitals and municipalities
• Build and maintain commercial partnerships with our distribution partners in collaboration with the Country Manager
• Translate strategy into district plans in collaboration with the Sales Manager and ensure close alignment between sales execution and product/campaign launches in collaboration with Marketing
• Shape and drive tender strategy and pricing in collaboration with the Tender team, Finance and the Country Manager
• Lead tender processes across the full product portfolio, from shaping to operations, in collaboration with the Tender team
• Strengthen existing customer relationships and build new strategic relationships with key customers across the country, in close collaboration with the wider organization
• Ensure sales force effectiveness through account plans, performance management and S&T in collaboration with the Sales Manager and ComEx
• Lead sales and business development of our distribution business in Iceland

Proven experience in commercial partnerships, sales leadership and tender management

As a person, you are ambitious and results-oriented with a curious, opportunity-driven mindset. You are highly analytical and able to both dive into complex commercial challenges and step back to identify broader business opportunities. You value cross-functional collaboration, are execution-focused, and always put the customer first.

We imagine that you have:

• A relevant higher education, e.g. in economics, strategy or similar
• More than 5 years of experience in sales leadership, with a proven track record of delivering sales growth above market and leading high-performing sales teams
• Demonstrated ability to define commercial strategies, combined with a strong understanding of organizational development and change management
• Solid experience in building commercial partnerships with distributors and leading complex negotiations in a B2B environment
• Experience with the full tender cycle for large-scale and complex public tenders, ideally from SKI, Danish Regions and municipality purchasing communities
• Ability to build trust-based relationships and motivate people internally and externally
• Strong project management skills, with the ability to translate market insights into commercially viable action plans
• Fluent in Danish and English, written and spoken
• Proficient in MS Office (Word, PowerPoint, Excel) and experienced with CRM systems, preferably Salesforce.com

It is an advantage if you have deep understanding of the Danish healthcare system and knowledge of the Danish tender dynamics, as well as experience with MedTech sales in Denmark.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Coloplast Group - Holtedam 1 - Humlebaek - DK 3050 - Denmark