Program Manager, GAME Creators- FTC

lego; Denmark; Hybrid; DKK 550,000 - 750,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus program

Job summary

The LEGO Group is seeking a dedicated programme operations lead for our LEGO GAME. You will manage creator and community programmes, coordinating with internal teams and external partners to plan, deliver, and engage across the gaming ecosystem.

You will develop scalable playbooks and engagement plans for creator-facing platforms, ensuring participation and adoption while aligning with product, marketing and compliance goals. This role supports hybrid work in Denmark.

Qualifications

• Ran creator, community or influencer programmes from planning through day-to-day delivery.
• Managed creator programmes, communities, or engagement initiatives within gaming or user-generated-content ecosystems.
• Coordinated programme logistics, cadence and follow-through to maintain reliable delivery.
• Built repeatable programme workflows, playbooks, and engagement processes for fast-moving creator and community programmes.
• Coordinated creator programme and platform initiatives across internal teams and external partners.
• Synthesised creator and participant feedback for stakeholders.
• Produced timely programme reporting for internal and external stakeholders.

Responsibilities

• Reliable operations for creator and community programmes, including planning sessions, materials preparation, feedback management, engagement tactics, and day-to-day management of creator-facing engagement platforms.
• Scalable playbooks, processes and working rhythms that improve programme consistency and effectiveness.
• Structures, guidelines, and engagement plans for creator-facing platforms and tools, ensuring consistent participation and adoption.
• Strategic creator programmes and engagement initiatives designed to support product, marketing, and community objectives.
• Strong connections between gaming creators and wider creator initiatives across the business.
• Clear stakeholder reporting and opportunities that extend creator participation into broader programmes.

Skills

Creator programmes

Community engagement

Partner coordination

Programme reporting

Delivery planning

Feedback synthesis

Job description

About the role

Just imagine creating the foundations that help gaming creators build lasting connections with the LEGO® brand and community. Then make it real.

Please note: Relocation support is not available for this role.

This is a fixed-term cover role running until December 2027 and offers the opportunity to shape how creators, communities and partners engage across our gaming ecosystem.

Required Qualifications

• Ran creator, community or influencer programmes from planning through day-to-day delivery.
• Managed creator programmes, communities, or engagement initiatives within gaming or user-generated-content ecosystems, including creator-facing platforms.
• Coordinated programme logistics, cadence and follow-through to maintain reliable delivery.
• Built repeatable programme workflows, playbooks, and engagement processes for fast-moving creator and community programmes.
• Coordinated creator programme and platform initiatives across internal teams and external partners, driving execution from planning through delivery.
• Synthesised creator and participant feedback for internal and partner stakeholders.
• Produced timely programme reporting for senior internal and external stakeholders.

Preferred Qualifications

• Designed or supported incentive and recognition mechanics that encourage high-quality participation.
• Operated or supported creator-facing platforms, engagement hubs, or community tools within gaming or user-generated-content ecosystems.

What you'll build

• Reliable operations for creator and community programmes, including planning sessions, materials preparation, feedback management, engagement tactics, and the day-to-day management of creator-facing engagement platforms.
• Scalable playbooks, processes and working rhythms that improve programme consistency and effectiveness.
• Structures, guidelines, and engagement plans for creator-facing platforms and tools, ensuring consistent participation and adoption.
• Strategic creator programmes and engagement initiatives designed to support product, marketing, and community objectives.
• Strong connections between gaming creators and wider creator initiatives across the business.
• Clear stakeholder reporting and opportunities that extend creator participation into broader programmes.

Life on the team

You’ll join the LEGO GAME, where gaming, creators, community and programme operations come together. The team works closely with colleagues across the business and external partners, sharing knowledge through clear planning and dependable follow-through. You’ll have the opportunity to contribute new ideas, take ownership of your work, navigate ambiguity with confidence and help shape scalable ways of working. The team follows a hybrid rhythm, with time spent both in the office and working remotely.

What success looks like

Success means balancing the smooth delivery of live creator programmes with continuous improvements to how they operate behind the scenes. You’ll establish processes that make programmes more repeatable, strengthen creator engagement and ensure operations remain compliant and dependable. You’ll work closely with product teams, marketing leads, legal and compliance partners, creator programme teams, external partners and gaming creators to help connect creators with meaningful opportunities across the LEGO® gaming ecosystem.

#LI-JW

What's in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. Wh