Global Influencer Manager, Our LEGO Agency

1001 LEGO System A/S; København; Hybrid; DKK 550,000 - 750,000; Full time

Benefits offered by this job

Family care leave

Insurance coverage

Wellbeing benefits

Colleague discount

Bonus scheme

Job summary

The LEGO Group is seeking an influencer marketer to connect creators with our brands across global campaigns and local markets. You will shape creator strategies, collaborate with internal partners, and build a vibrant creator network to drive impactful, measurable campaigns.

You’ll work within Our LEGO Agency (OLA) to define social strategies, partner with creators, and ensure compliant advertising across markets. This role blends strategy, creativity, and stakeholder management.

Qualifications

• Proven experience in influencer marketing or social media marketing.
• Experience planning and executing campaigns across multiple markets.
• Knowledge of talent and influencer contract essentials and ad disclosure standards.

Responsibilities

• Define creator strategies for global campaigns and local execution.
• Collaborate across OLA and The LEGO Group to plan and deliver creator campaigns.
• Build and maintain a creator network across audiences and passion points.
• Champion influencer marketing best practices and advise stakeholders on the channel.
• Drive creative effectiveness and ensure measurable, impactful campaigns.
• Brief and manage external partners delivering global influencer projects.

Skills

Influencer marketing

Social media marketing

Campaign management

Contract basics

Advertising disclosures

Tools

Influencer tools

Job description

Job Description Are you passionate about connecting with communities via creators? We’re looking for a strategically minded influencer marketer with hands‑on experience connecting creators and brands. You’ll help define the role of influencer marketing across different audiences, plan creator campaigns across multiple markets and get under the skin of diverse cultural communities.

About the Role

This role sits within Our LEGO Agency’s (OLA) Social Creative and Influencer team. You’ll work across projects where influencer marketing may play a central role or provide focused channel expertise, from light consultation to large‑scale global strategies. You’ll bring a strong understanding of social culture, creator ecosystems and audience behaviour, as well as the ability to navigate multiple stakeholders and business priorities.

Key responsibilities

• Define creator strategies for global campaigns, including global partnerships and recommendations for local market execution.
• Collaborate across OLA and the LEGO Group to plan and deliver creator campaigns.
• Build and maintain our creator network, identifying emerging talent across audiences, interests and passion points.
• Champion influencer marketing best practices and advise stakeholders on effective use of the channel.
• Drive creative effectiveness in influencer marketing, helping ensure our work is impactful, measurable and continually improving.
• Brief and manage external partners delivering global influencer and creator projects.

Required Qualifications

• Proven experience in influencer marketing or social media marketing, with an interest in influencer marketing.
• Experience planning and executing campaigns across multiple markets.
• Knowledge of talent and influencer contract essentials, as well as advertising disclosure standards in multiple markets.

Preferred Qualifications

• Experience using influencer management or database tools.
• Ability to manage multiple projects and stakeholders simultaneously.
• A passion for measurement and effectiveness.

What You’ll Build

You’ll join a growing team helping define the role of creators and influencers at the LEGO Group. Working directly with creators and through agency partners, you’ll shape their contribution to integrated campaigns and always‑on social channels. Our work spans varied audiences and challenges and involves a wide range of creators, from multidisciplinary artists and YouTube megastars to the occasional famous chicken. It’s fast‑paced, hands‑on work, and no two days are the same.

Life on the Team

Our LEGO Agency (OLA) is the LEGO Group’s internal creative agency, delivering insight‑driven, integrated campaigns and creative solutions across the business. With teams in Billund, Copenhagen, London, Boston, Singapore and Shanghai, we bring together creative, strategic and specialist capabilities to build meaningful connections with audiences around the world.

What Success Looks Like

You’ll create engaging content with new partners for the LEGO Group, challenge your own work and stay close to developments in the creator landscape. You’ll aim to make content that performs and stands out on social media. Success will be measured by the impact of the campaigns you support, the strength of the creator partnerships you help build and feedback from wider campaign teams.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace

Your workplace will be the office, store or factory specified in this advert.

Hybrid Working

Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, andhaving fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.