Program Manager, GAME Creators- FTC

the LEGO Group; København; Hybrid; Confidential; Full time

Benefits offered by this job

Hybrid work model

Colleague discount

Family care leave

Wellbeing resources

Job summary

The LEGO Group is seeking a Program Manager, GAME Creators, to provide the operational backbone for creator and fandom work within LEGO GAME. You’ll maintain day-to-day operations, translate strategy into repeatable processes, and scale programmes with robust workflows and cross-team collaboration.

This fixed-term role runs until December 2027 with hybrid work options, enabling collaboration across internal teams and external partners in LEGO's gaming ecosystem.

Qualifications

• Ran creator, community or influencer programmes from planning through day-to-day delivery.
• Managed creator programmes, communities, or engagement initiatives within gaming or user-generated-content ecosystems, including creator-facing platforms.
• Coordinated programme logistics, cadence and follow-through to maintain reliable delivery.
• Built repeatable programme workflows, playbooks, and engagement processes for fast-moving creator and community programmes.
• Coordinated creator programme and platform initiatives across internal teams and external partners, driving execution from planning through delivery.
• Synthesised creator and participant feedback for internal and partner stakeholders.
• Produced timely programme reporting for senior internal and external stakeholders.

Responsibilities

• Develop reliable operations for creator and community programmes, including planning sessions and materials.
• Create scalable playbooks and processes for consistent programme delivery.
• Define guidelines for creator-facing platforms and ensure adoption.
• Lead strategic programmes that support product, marketing and community goals.
• Foster strong connections between gaming creators and wider initiatives across the business.
• Provide clear stakeholder reporting and expand participation into broader programmes.

Skills

Creator programs

Community engagement

Platform coordination

Stakeholder reporting

Process optimization

Tools

Creator platforms

Engagement hubs

Job description

Job Description

Just imagine creating the foundations that help gaming creators build lasting connections with the LEGO® brand and community. Then make it real.

About the role

As our Program Manager, GAME Creators, you’ll provide the operational backbone for LEGO® GAME’s creator and fandom work. You’ll keep creator programmes and engagement platforms running day to day, turn strategy into repeatable operations, and build processes that help our creator and community work scale. This is a fixed-term cover role running until December 2027 and offers the opportunity to shape how creators, communities and partners engage across our gaming ecosystem.

Please note: Relocation support is not available for this role.

Required Qualifications

• Ran creator, community or influencer programmes from planning through day-to-day delivery.
• Managed creator programmes, communities, or engagement initiatives within gaming or user-generated-content ecosystems, including creator-facing platforms.
• Coordinated programme logistics, cadence and follow-through to maintain reliable delivery.
• Built repeatable programme workflows, playbooks, and engagement processes for fast-moving creator and community programmes.
• Coordinated creator programme and platform initiatives across internal teams and external partners, driving execution from planning through delivery.
• Synthesised creator and participant feedback for internal and partner stakeholders.
• Produced timely programme reporting for senior internal and external stakeholders.

Preferred Qualifications

• Designed or supported incentive and recognition mechanics that encourage high-quality participation.
• Operated or supported creator-facing platforms, engagement hubs, or community tools within gaming or user-generated-content ecosystems.

What you’ll build

• Reliable operations for creator and community programmes, including planning sessions, materials preparation, feedback management, engagement tactics, and the day-to-day management of creator-facing engagement platforms.
• Scalable playbooks, processes and working rhythms that improve programme consistency and effectiveness.
• Structures, guidelines, and engagement plans for creator-facing platforms and tools, ensuring consistent participation and adoption.
• Strategic creator programmes and engagement initiatives designed to support product, marketing, and community objectives.
• Strong connections between gaming creators and wider creator initiatives across the business.
• Clear stakeholder reporting and opportunities that extend creator participation into broader programmes.

If you’ve worked in a role where you ran creator, community or influencer programmes end to end, coordinated programme delivery, built repeatable workflows, managed creator-facing platforms and reported outcomes to senior stakeholders, you’ll feel at home here. What matters most is your ability to create structure, maintain reliable delivery and help programmes scale while keeping creators and partners engaged.

Life on the team

You’ll join the LEGO GAME, where gaming, creators, community and programme operations come together. The team works closely with colleagues across the business and external partners, sharing knowledge through clear planning and dependable follow-through. You’ll have the opportunity to contribute new ideas, take ownership of your work, navigate ambiguity with confidence and help shape scalable ways of working. The team follows a hybrid rhythm, with time spent both in the office and working remotely.

What success looks like

Success means balancing the smooth delivery of live creator programmes with continuous improvements to how they operate behind the scenes. You’ll establish processes that make programmes more repeatable, strengthen creator engagement and ensure operations remain compliant and dependable. You’ll work closely with product teams, marketing leads, legal and compliance partners, creator programme teams, external partners and gaming creators to help connect creators with meaningful opportunities across the LEGO® gaming ecosystem.

#LI-JW

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.