Product Manager - connected product apps

1001 LEGO System A/S; Billund; Hybrid; DKK 900,000 - 1,300,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group in Billund seeks an experienced product manager to shape the connected app in our creative play lab. You will translate user research into opportunities, own the app vision, and guide end-to-end roadmaps from discovery to launch.

You’ll collaborate with design, tech, and marketing, run data‑driven experiments, define success metrics, and communicate clearly to leadership. A passion for play and user‑centered design is essential.

Qualifications

• Significant hands-on product management experience with apps used for connected products, particularly those designed to deliver firmware updates to user devices.
• Track record of shipping features that moved a core metric (retention, engagement etc).
• Strong technical fluency: comfortable in conversations about APIs, app architecture, and platform constraints.
• Demonstrable experience with modern user testing, digital product development and agile processes.
• Able to define OKRs based on strategic priorities and run quarterly roadmaps from discovery through to delivery.
• Experience running A/B tests and interpreting results with statistical rigor.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• A bias toward action, with a proactive approach to problem‑solving and decision‑making.
• Passion for interactive experiences and a strong understanding of user‑centered design principles.
• Desire to push the bounds of LEGO play into new and unchartered play experiences.
• Experience with modern product development tools (JIRA, Confluence, analytics).

Responsibilities

• Translate user research, analytics, support tickets, and app store reviews into compelling opportunities, that deliver value to our users and the business.
• Own the product vision and strategy for the app area and gain buy‑in throughout the organization.
• Own the mobile app roadmap end‑to‑end, from discovery through launch and post‑launch iteration.
• Deep dive into app analytics and metrics to understand journeys.
• Run structured experiments (A/B tests, phased rollouts) and make ship/iterate/stop calls based on data.
• Define success metrics for every feature and set up the app to track them (retention, adoption, engagement, conversion).
• Collaborate with product & marketing teams on maximizing value for our users and the business.
• Communicate user needs, roadmap, tradeoffs, and progress clearly to leadership and stakeholders across the company.
• Craft inspirational demos that convey the product vision and user benefits, whilst keeping the play at the centre.
• Clearly document release notes for a range of audiences, including our partners in quality, regulatory and compliance.
• Write clear user stories and acceptance criteria that development team can build and test against.
• Partner daily with design, tech lead and TPM, to scope work, unblock decisions, and keep releases on track in the scrum team.
• Triage and prioritise bugs, technical debt, and platform updates (iOS/Android OS changes) alongside new feature work.
• Drive outstanding outcomes at every stage of the cycle – ensuring what gets built is the right thing for our users, done well, and continuously delights our users.

Skills

Product management

App development

Analytics

A/B testing

Roadmapping

Cross-functional leadership

Tools

JIRA

Confluence

Analytics

Job description

Job Description

Are you a visionary product manager equipped to shape the play of the future? We are looking for an experienced product manager whose passion is to help children be creative and learn through play. This product manager would be responsible for our connected product app within the creative play lab, enabling play experiences as well as partnering with our technology domain teams to deliver world‑class, high‑quality products that create fun and memorable play moments for children and adults alike.

What you’ll be doing:

• Translate user research, analytics, support tickets, and app store reviews into compelling opportunities, that deliver value to our users and the business.


• Own the product vision and strategy for the app area and gain buy‑in throughout the organization.


• Own the mobile app roadmap end‑to‑end, from discovery through launch and post‑launch iteration.


• Deep dive into app analytics and metrics to understand journeys.


• Run structured experiments (A/B tests, phased rollouts) and make ship/iterate/stop calls based on data.


• Define success metrics for every feature and set up the app to track them (retention, adoption, engagement, conversion).


• Always sees the bigger picture of the product, whilst maintaining focus on the right priorities and the right time.


• Collaborate with product & marketing teams on maximizing value for our users and the business.


• Communicate user needs, roadmap, tradeoffs, and progress clearly to leadership and stakeholders across the company.


• Craft inspirational demos that convey the product vision and user benefits, whilst keeping the play at the centre.


• Clearly document release notes for a range of audiences, including our partners in quality, regulatory and compliance.


• Write clear user stories and acceptance criteria that development team can build and test against.


• Partner daily with design, tech lead and TPM, to scope work, unblock decisions, and keep releases on track in the scrum team.


• Triage and prioritise bugs, technical debt, and platform updates (iOS/Android OS changes) alongside new feature work.


• Drive outstanding outcomes at every stage of the cycle – ensuring what gets built is the right thing for our users, done well, and continuously delights our users.

What we are looking for:

• Significant hands‑on product management experience with apps used for connected products, particularly those designed to deliver firmware updates to user devices.


• Track record of shipping features that moved a core metric (retention, engagement etc).


• Strong technical fluency: comfortable in conversations about APIs, app architecture, and platform constraints.


• Demonstrable experience with modern user testing, digital product development and agile processes.


• Able to define OKRs based on strategic priorities and run quarterly roadmaps from discovery through to delivery.


• Experience running A/B tests and interpreting results with statistical rigor.


• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.


• A bias toward action, with a proactive approach to problem‑solving and decision‑making.


• Passion for interactive experiences and a strong understanding of user‑centered design principles.


• Desire to push the bounds of LEGO play into new and unchartered play experiences.


• Experience with modern product development tools (JIRA, Confluence, analytics).

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date.

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.


• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.


• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.


• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.


• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.


• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.


• Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.