Product-Led Growth Marketing Lead for Self-Serve

nShift; Silkeborg; On-site; DKK 750,000 - 1,100,000; Full time

Job summary

nShift, a leading cloud delivery management provider, is seeking a Product-Led Growth Marketing Manager to own the self-serve growth stream end to end. You will plan the funnel, budget, vendors and performance, inheriting an existing product, website, pricing and onboarding journey.

You will partner with Product, Sales, Web, Finance, Support and Customer Success to build a repeatable growth model, setting strategy and executing initiatives with measurable impact.

Qualifications

• Five+ years of experience in growth, performance or digital marketing in B2B software.
• Experience marketing to merchants using platforms such as Shopify, WooCommerce or Magento.
• Experience owning a growth target and budget with data-driven decisions.
• Strong understanding of funnel economics: CAC, conversion, retention and payback.
• Hands-on knowledge of GA4, Google Ads and at least one other paid platform; able to manage agencies.
• Experience improving websites and landing pages through testing and evidence.
• HubSpot CMS experience or equivalent is essential.
• Practical SEO understanding incl. intent, planning and content performance.
• Lifecycle marketing and automation experience, including segmentation and triggered journeys.
• Experience working with product teams on signup, onboarding, pricing or packaging.
• Strong written and spoken English.

Responsibilities

• Own the growth plan for self-serve including target segments, markets and budget.
• Build and maintain the funnel model from visit to signup, activation and paid conversion.
• Report on performance and identify what to change and where to invest.
• Grow qualified traffic and trial signups through paid and organic channels.
• Set targets for paid media and manage external vendors.
• Develop partnerships and co-marketing opportunities with platforms and agencies.
• Own the self-serve website footprint as a conversion channel and pricing.
• Run an ongoing experimentation program across acquisition and signup.
• Collaborate with Product to improve activation and onboarding and define value signals.
• Build lifecycle communication from signup through expansion with marketing automation.
• Define product events and reporting to understand the funnel with cross-team use.
• Bring market evidence into pricing and packaging decisions and test offers.

Skills

Growth marketing

Performance marketing

B2B software marketing

Data-driven decision making

English proficiency

Tools

GA4

Google Ads

HubSpot CMS

Mixpanel

Amplitude

PostHog

Job description

nShift, a leading cloud delivery management provider, is seeking a Product-Led Growth Marketing Manager to own the self-serve growth stream end to end. You will plan the funnel, budget, vendors and performance, inheriting an existing product, website, pricing and onboarding journey.

You will partner with Product, Sales, Web, Finance, Support and Customer Success to build a repeatable growth model, setting strategy and executing initiatives with measurable impact.