Growth Marketing Architect - Product-Led & Self-Serve

nShift; Silkeborg Kommune; On-site; DKK 900,000 - 1,200,000; Full time

Job summary

nShift is seeking a senior Product-Led Growth Marketing Manager to own the self-serve growth stream for our B2B SaaS platform. You will define the plan, funnel, budget and performance across paid and organic channels.

You will work with Product, Sales, Web, Finance, Support and Customer Success to build a repeatable growth model, optimize activation, onboarding and pricing, and drive scalable expansion.

Qualifications

• Five or more years of growth, performance or digital marketing in B2B software.
• Experience marketing to merchants using platforms such as Shopify, WooCommerce or Magento.
• Experience owning a growth target and budget with data-driven decisions.
• Strong understanding of funnel economics: CAC, conversion, retention and payback.
• Hands-on knowledge of GA4, Google Ads, and HubSpot CMS.
• Practical SEO understanding: search intent, page planning and performance.
• Experience with lifecycle marketing and automation, including segmentation and journeys.
• Experience collaborating with product teams on signup, onboarding, pricing or packaging.
• Excellent written and spoken English.

Responsibilities

• Own the growth plan for self-serve, including target segments, markets, channel mix, budget, and targets.
• Build and maintain the funnel model from visit to signup, activation, paid conversion and retention.
• Report on performance and identify changes and investment priorities.
• Grow qualified traffic and trial signups via paid and organic channels, ecommerce ecosystems, partnerships.
• Set targets for paid media and manage external vendors based on performance.
• Develop partnerships and co-marketing with ecommerce platforms, agencies and communities.
• Own the self-serve website footprint as a conversion channel including pricing and signup flow.
• Run experiments from hypothesis to decision to improve acquisition, activation and signup.

Skills

Growth marketing

Performance marketing

Digital marketing

B2B software

Self-serve funnel

Data-driven decision making

Cross-functional collaboration

English proficiency

Tools

GA4

Google Ads

HubSpot CMS

Mixpanel

Amplitude

PostHog

Job description

nShift is seeking a senior Product-Led Growth Marketing Manager to own the self-serve growth stream for our B2B SaaS platform. You will define the plan, funnel, budget and performance across paid and organic channels.

You will work with Product, Sales, Web, Finance, Support and Customer Success to build a repeatable growth model, optimize activation, onboarding and pricing, and drive scalable expansion.