Performance Creative Lead: Cross-Channel Strategy & Scale

Hobbii; København; On-site; DKK 550,000 - 850,000; Full time

Benefits offered by this job

Six weeks of holiday

Private health insurance

Job summary

Hobbii in Denmark is looking for a D2C Creative Strategist to own cross-channel creative strategy and production for global marketing, driving high-converting campaigns across paid social, organic content, and CRM.

You will lead modular content systems, shaping hooks and formats, with authority over production routes and winning angles, partnering with Creative Producer and external editors.

The role demands data fluency, leadership, and English proficiency, with onsite work at our Copenhagen HQ.

Qualifications

• 3+ years of experience in performance creative, creative strategy, or content direction—ideally in D2C e-commerce with paid social as a core growth driver.
• A proven track record of high-performing creative backed by clear business metrics (conversion and CAC impact).
• Hands-on expertise briefing short-form vertical video for Meta, TikTok, and Pinterest, including UGC, creator formats, and modular editing frameworks.

Responsibilities

• Cross-channel creative strategy: Designing angles, hooks, and formats for paid social, organic, and CRM, maintaining a log of learnings.
• Writing precise briefs: Translating performance data into actionable shoot, creator, and edit briefs across three production routes: in-house capture, creator production, and external editors.
• Managing talent & partners: Leading our Creative Producer while directing external editing partners and collaborating with the Influencer Marketing Manager on UGC setups.
• Closing the feedback loop: Co-running recurring performance reviews to translate channel data into the next round of testing briefs.
• Brand guardianship: Maintaining Hobbii's tone of voice, visual identity, shoot specs, and template sets across all output.

Skills

Performance creative

Creative strategy

Content direction

Video briefing

Leadership experience

Data fluency

English fluent

Job description

Hobbii in Denmark is looking for a D2C Creative Strategist to own cross-channel creative strategy and production for global marketing, driving high-converting campaigns across paid social, organic content, and CRM.

You will lead modular content systems, shaping hooks and formats, with authority over production routes and winning angles, partnering with Creative Producer and external editors.

The role demands data fluency, leadership, and English proficiency, with onsite work at our Copenhagen HQ.