Performance Marketing Specialist

Hobbii; København; On-site; DKK 480,000 - 600,000; Full time

Benefits offered by this job

Private health insurance

6 weeks annual holiday

Catering by Meyers

Barista-quality coffee

Job summary

Hobbii in Copenhagen invites a hands-on paid social specialist to own global customer acquisition across Meta, TikTok, and Pinterest. You will design experiments, set winning angles, and manage budgets with autonomy.

You should have 1–4 years in D2C/e‑commerce paid social, be fluent in English, and proficient with Meta Ads Manager, GA4, Shopify; Klaviyo a plus. This role sits at our Copenhagen HQ with a fast-paced, data-driven culture.

Qualifications

• 1–4 years of paid social experience in D2C or e‑commerce.
• Experience managing a meaningful monthly budget.
• Proficiency with Meta Ads Manager, TikTok, and Pinterest.
• Experience with GA4 and Shopify; Klaviyo is a plus.

Responsibilities

• Media Planning & Buying: Build, launch, scale, and optimize campaigns across Meta, TikTok, and Pinterest within ROAS, POAS, and nCAC guardrails.
• Rapid Creative Experimentation: Structure variables, sample sizes, and durations before launch to deliver decision-grade results.
• Performance Analysis & Insights: Produce recurring performance reads with actionable direction for the creative team.
• Operational Rigor: Manage daily budget pacing, account health, and pixel tracking across markets.
• Cross-Functional Collaboration: Co-lead reviews to align paid social with Influencer, Organic, and CRM teams.

Skills

Paid social experience

Data driven

Entrepreneurial

Analytical thinking

Tools

Meta Ads Manager

TikTok

Pinterest

GA4

Shopify

Klaviyo

Job description

This is your chance to own the paid social engine behind Hobbii’s global customer acquisition, campaign execution, and creative testing framework across Meta, TikTok, and Pinterest. We reach over 5 million passionate makers across 13 countries every week, meaning your campaign setups, experiment design, and performance reads have an immediate impact on our growth trajectory.

If you are currently agency-side looking to shift client-side to deeply own a brand's media budget, or a D2C media buyer with an entrepreneurial bias for action who loves clean testing and turning data into creative briefs, this role was built for you.

Why This Role Is Different

• Deliberate Counterweight: You own how ads are bought, tested, and judged, while our Marketing Creative Lead owns what we say. Keeping measurement separate from creative ownership ensures assets are evaluated objectively by data.
• High-Velocity Autonomy: We prioritize fast execution and continuous experimentation over overthinking. You have full mandate to design experiments, declare winning angles, and pause underperforming assets based on real evidence.
• Global Scale: Your daily pacing, campaign setups, and media plans directly steer acquisition costs and commercial growth across 13 international markets.

What You Will Actually Spend Your Time Doing

• Media Planning & Buying: Build, launch, scale, and optimize campaigns across Meta, TikTok, and Pinterest within strict ROAS, POAS, and nCAC guardrails.
• Rapid Creative Experimentation: Structure variables, sample sizes, and durations before launch to deliver decision-grade results. Juggle multiple concurrent experiments without losing track of details.
• Performance Analysis & Insights: Produce recurring performance reads that supply our creative team with actionable direction—translating data into winning hooks, angles, and formats.
• Operational Rigor: Own daily budget pacing, account health, feed management, and pixel tracking to ensure spend is delivered smoothly across all markets.
• Cross-Functional Collaboration: Co-lead creative reviews to optimize paid social strategies while aligning with our Influencer, Organic, and CRM teams.

Who We Imagine You Are

• Experience: 1–4 years of hands-on paid social experience in D2C or e-commerce, with direct accountability for a meaningful monthly budget.
• Tool-Fluent: Deep working knowledge of Meta Ads Manager, TikTok, and Pinterest, alongside analytical tools like GA4 and Shopify (experience with Klaviyo is a plus).
• Action-Oriented & Entrepreneurial: You bring a goal-getter attitude to growth, prefer testing over analysis paralysis, and excel at managing multiple experimental tracks simultaneously.
• Data-Driven: Solid understanding of structured testing methodologies and attribution limits, combined with high operational reliability.
• Location & Language: Fluent in English with a valid permit to work onsite at our Copenhagen HQ (Nordic language skills are a plus).

Culture & Perks

We build our workspace around psychological safety, openness, and mutual respect. We are ambitious about scaling, but we keep things completely pragmatic: we move fast, look at the data, and value learning over perfection.

• Location: Vibrant HQ in Copenhagen NV
• Perks: Catering by Meyers, barista-quality coffee, private health insurance, and 6 weeks of annual holiday