Performance Activation Manager

TUI Group; København; Hybrid; DKK 650,000 - 970,000; Full time

Benefits offered by this job

Travel benefits

Health & wellbeing support

Flexible working

Learning Hub access

Global projects

Charity initiatives

Job summary

TUI Group in the Nordics region seeks a Performance Activation Manager to execute integrated paid media campaigns across search, social, programmatic and metasearch, turning strategy into hands-on execution to drive awareness, traffic and revenue.

You’ll report to the Senior Performance & Activation Manager, collaborate with the Performance Planning Manager for local market alignment, monitor spend against KPIs, and share insights to shape future creative and bidding strategies.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2+ years of paid media experience across at least one channel (paid search, paid social or programmatic).
• Proficient in paid search platforms (Google Ads, Microsoft Advertising).
• Familiar with social platforms (Meta, TikTok, Pinterest, Snapchat) and programmatic ecosystems.
• Strong analytical skills and ability to turn data into insights.

Responsibilities

• Execute integrated paid media campaigns across search, social, programmatic, and metasearch.
• Monitor spend and performance against KPIs; move budget between campaigns for max results.
• Contribute local market knowledge to ad copy and creative development, sharing formats and specs.
• Produce regular performance reporting and conduct keyword, audience, placement, and creative analysis.
• Lead and test automated bidding and optimization strategies across channels.
• Collaborate with SEO, content, e-com, planning, trading, and analytics teams to stay aligned with the bigger picture.

Skills

Paid media

Paid search

Paid social

Programmatic

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Ads

Microsoft Advertising

Meta Ads

TikTok Ads

DV360

Job description

We're looking for a Performance Activation Manager to execute integrated paid media campaigns across paid search, paid social, programmatic, and metasearch for the TUI Nordics region. You'll turn strategy into hands-on execution, driving awareness, consideration, traffic, conversion, and revenue growth across every channel you touch.

Your scope covers one of our four Nordic markets, and you'll report to the Senior Performance & Activation Manager, working closely with the Performance Planning Manager on execution and local market alignment.

The role will be published until 5 October 2026.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, generous travel benefits, extensive health & well-being support, and more.

• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.

• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.

• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.

• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll execute integrated paid media campaigns across paid search, paid social, programmatic, and metasearch, implementing platform-specific tactics across Google, Bing, Meta, TikTok, Pinterest, Snapchat and display inventory.

• You will monitor spend and performance against KPIs, moving budget between campaigns to maximize performance within agreed limits.

• You'll bring local market knowledge to ad copy and creative development, sharing platform expertise on formats, specs, and best practices, and feeding performance insights back to shape future creative.

• Performance analysis is a constant – you'll produce regular reporting, run keyword, audience, placement, and creative analysis and bring seasonal trends and competitor insight into team planning.

• You'll implement and manage automated bidding and optimization strategies across search, social, and programmatic, testing new approaches and sharing what you learn with the wider team.

• Close collaboration with SEO, content, e-com, planning, trading, and analytics teams keeps your paid activity aligned with the bigger picture – and you'll stay close to platform developments to bring fresh opportunities to the team.

ABOUT YOU

• Bachelor's degree in Marketing or a related field, plus 2+ years in paid media with hands‑on experience across at least one of: paid search, paid social or programmatic.

• Strong working knowledge of paid search platforms (Google Ads, Microsoft Advertising), social platforms (Meta, TikTok, Pinterest, Snapchat), and programmatic advertising ecosystems.

• You're comfortable running campaign setup, management, and optimization across multiple platforms simultaneously, with proficiency in bid management tools and automated optimization strategies.

• An analytical mindset lets you interpret data and turn it into actionable insight – you're experienced with digital analytics, attribution modelling and performance reporting.

• Strong attention to detail keeps multiple live campaigns running smoothly at once.

• You bring energy, hunger, and ambition to everything you do – always looking for the next opportunity to test, learn, and grow in your role.

• Experience in travel, tourism, or e-commerce, platform certifications (Google Ads, Meta Blueprint, DV360), and knowledge of dynamic creative optimization, metasearch platforms, and privacy regulations are all a plus.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.