Performance Activation Lead: Paid Media & Growth

TUI Group; København; Hybrid; DKK 650,000 - 970,000; Full time

Benefits offered by this job

Travel benefits

Health & wellbeing support

Flexible working

Learning Hub access

Global projects

Charity initiatives

Job summary

TUI Group in the Nordics region seeks a Performance Activation Manager to execute integrated paid media campaigns across search, social, programmatic and metasearch, turning strategy into hands-on execution to drive awareness, traffic and revenue.

You’ll report to the Senior Performance & Activation Manager, collaborate with the Performance Planning Manager for local market alignment, monitor spend against KPIs, and share insights to shape future creative and bidding strategies.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2+ years of paid media experience across at least one channel (paid search, paid social or programmatic).
• Proficient in paid search platforms (Google Ads, Microsoft Advertising).
• Familiar with social platforms (Meta, TikTok, Pinterest, Snapchat) and programmatic ecosystems.
• Strong analytical skills and ability to turn data into insights.

Responsibilities

• Execute integrated paid media campaigns across search, social, programmatic, and metasearch.
• Monitor spend and performance against KPIs; move budget between campaigns for max results.
• Contribute local market knowledge to ad copy and creative development, sharing formats and specs.
• Produce regular performance reporting and conduct keyword, audience, placement, and creative analysis.
• Lead and test automated bidding and optimization strategies across channels.
• Collaborate with SEO, content, e-com, planning, trading, and analytics teams to stay aligned with the bigger picture.

Skills

Paid media

Paid search

Paid social

Programmatic

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Ads

Microsoft Advertising

Meta Ads

TikTok Ads

DV360

Job description

TUI Group in the Nordics region seeks a Performance Activation Manager to execute integrated paid media campaigns across search, social, programmatic and metasearch, turning strategy into hands-on execution to drive awareness, traffic and revenue.

You’ll report to the Senior Performance & Activation Manager, collaborate with the Performance Planning Manager for local market alignment, monitor spend against KPIs, and share insights to shape future creative and bidding strategies.