Senior Specialist, Paid Social

s360; Denmark; On-site; DKK 520,000 - 800,000; Full time

Job summary

s360 is seeking a Senior Paid Social Specialist to join our Copenhagen or Aarhus team. You will own campaigns from day one, shaping strategy, executing, and optimizing to drive measurable growth for leading retailers and brands.

You will lead strategy development, manage budgets and KPIs, and collaborate with leadership to define the product roadmap while mentoring junior specialists. Fluency in Danish and English is essential for client interactions.

Qualifications

• 4–6 years of Paid Social experience, agency or complex in-house.
• Experience defining platforms, budgets and KPIs for large campaigns.
• Proficiency with Meta Business Manager, Snapchat, TikTok, and Pinterest; Smartly a plus.
• Strong Danish and English communication skills.

Responsibilities

• Strategy Development & Execution: Lead Paid Social strategy for a portfolio of clients and align with commercial objectives.
• Campaign Management: Oversee daily execution, budget pacing, creative testing and optimization across platforms (LinkedIn, Meta Ads Manager).
• Optimization & Reporting: Monitor performance, run A/B tests, deliver weekly insights, monthly reports and quarterly deep dives.
• Collaboration & Mentorship: Work with Paid Social leadership, mentor junior specialists, and raise campaign quality.

Skills

Paid Social

Campaign strategy

Analytics & reporting

Client communication

Tools

Meta Business Manager

Snapchat

TikTok

Pinterest

Smartly

Job description

Do you thrive on bridging the gap between technical performance and strategic consulting to help retailers scale their business across social platforms? Are you seeking a professional environment where you can collaborate with some of the industry's brightest minds to solve complex digital challenges? We're looking for a Senior Paid Social Specialist to join our team in Copenhagen or Aarhus. This is an exciting opportunity for an experienced Paid Social expert to make a real impact and help some of the leading brands and retailers grow on Social platforms.

Play a key role in our next chapter of growth

As a Senior Paid Social Specialist, you will own your campaigns from day one, shaping strategy, executing, and continuously optimizing to drive real, measurable impact.

Your Key Responsibilities Will Be

• Strategy Development & Execution: Lead Paid Social strategy for a portfolio of clients, ensuring all activities align with commercial objectives. You will create and execute channel plans and Paid Social roadmaps that directly contribute to business growth.
• Campaign Management: Oversee the daily execution of campaigns, from budget allocation and pacing to creative testing and platform optimization. You will manage multiple platforms, particularly LinkedIn and Meta Ads Manager, ensuring high-quality, data-driven decisions are made.
• Optimization & Reporting: Regularly monitor performance, run A/B tests, and refine campaigns based on real-time data, platform trends, and industry shifts. You'll also be responsible for Weekly Insights, Monthly Reports, and Quarterly Deep Dives to improve performance.
• Collaboration & Mentorship: Work closely with Paid Social leadership to help define the vision and roadmap for our product. You will share your expertise with the team, mentor junior specialists, and help elevate the quality of campaign execution.

Join our team of ambitious specialists

You'll join a collaborative Paid Social team, working alongside Directors, Senior Specialists, and Associates. We're a tight-knit group focused on achieving exceptional results and continuously improving our craft. As part of the broader s360 Group, you'll have the opportunity to work with a diverse range of clients and contribute to a cutting-edge, innovative environment.

A strategic specialist with a consultative mindset

We are looking for a specialist who combines technical expertise with a consultative mindset. You should be comfortable working independently and taking responsibility for the quality and impact of your deliveries.

Furthermore, You Can Probably Recognise The Following About Yourself

• 4-6 years of experience with Paid Social, ideally from an agency or a complex in house setup.
• Proven experience defining platforms, budgets, and KPIs for large scale media campaigns.
• Proficiency with tools such as Meta Business Manager, Snapchat, TikTok, and Pinterest. It's a plus if you've worked with Smartly before.
• Thrive in front of clients, combining a clear and engaging communication style with the ability to deliver well structured and insightful information.
• A natural curiosity for staying ahead of new platforms, tools, and strategies that create value for clients.
• Strong professional communication skills in Danish and English.

What It's Like Working At S360

At s360, you will be part of one of Europe's fastest-growing digital marketing agencies, working alongside more than 330 skilled colleagues across 10 offices in 8 countries. While our shared mission is to help brands and retailers grow, we are equally committed to fostering a strong culture, defined by collaboration, drive, and continuous development. We believe that our culture and ways of working are key to delivering long-term, meaningful results.

As a part of our team, you can look forward to:

• Skilled colleagues: Collaborate with some of the brightest minds in the industry and be part of an ambitious team with deep expertise across all key digital disciplines.
• Top-tier clients: Work with some of the biggest brands in the world on solving their most complex and interesting commercial problems.
• Growth journey: Join one of the fastest-growing digital marketing agencies in Europe with the ambition of becoming the best in the world.
• International environment: With 10 offices across 8 countries, you will have the opportunity to collaborate with people from diverse cultures around the world.
• Career acceleration: Get individual career plans to influence your own professional path and contribute to shaping the company’s future.
• Continuous development: A learning culture where people strive to become 1% better every day, supported by advanced training and knowledge sharing.