Paid Media Performance Activation Specialist

TUI; København; Remote; DKK 540,000 - 720,000; Full time

Benefits offered by this job

Attractive remuneration

Generous travel benefits

Health & well‑being support

Flexible working

Learning Hub access

Global projects exposure

TUI Care Foundation involvement

Job summary

TUI Nordics is seeking a Performance Activation Manager to lead integrated paid media campaigns across search, social, programmatic and metasearch for the Nordic market. You will turn strategy into hands-on execution, driving awareness, traffic, and revenue growth with local market alignment.

You’ll monitor spend, optimize campaigns, provide insights, and collaborate with SEO, e‑com, planning and analytics teams to ensure paid activity aligns with wider business goals in a dynamic travel

Qualifications

• 2+ years of hands-on paid media experience across at least one channel.
• Bachelor's degree in Marketing or related field.
• Strong knowledge of Google Ads, Meta, TikTok, Pinterest, Snapchat and programmatic ecosystems.

Responsibilities

• Execute integrated paid media campaigns across search, social, programmatic, and metasearch.
• Monitor spend and performance against KPIs; optimize budgets between campaigns.
• Contribute to ad copy and creative with local market insights.
• Produce regular reporting and perform keyword, audience, placement, and creative analysis.
• Collaborate with SEO, content, e‑commerce, planning, trading, and analytics teams.

Skills

Paid media

Google Ads

Microsoft Advertising

Meta Ads

TikTok Ads

Programmatic

Analytics

Education

Bachelor's degree in Marketing

Tools

DV360

Meta Blueprint

Job description

TUI Nordics is seeking a Performance Activation Manager to lead integrated paid media campaigns across search, social, programmatic and metasearch for the Nordic market. You will turn strategy into hands-on execution, driving awareness, traffic, and revenue growth with local market alignment.

You’ll monitor spend, optimize campaigns, provide insights, and collaborate with SEO, e‑com, planning and analytics teams to ensure paid activity aligns with wider business goals in a dynamic travel