Head of Marketing - Nordics and UK

Scandinavian Tobacco Group Tobacco Service B.V.; Gentofte Kommune; Presencial; DKK 673.000 - 972.000; Jornada completa

Descripción de la vacante

Scandinavian Tobacco Group seeks a Head of Marketing for Nordics and UK to translate brand and commercial strategies into activation plans that drive adult consumer engagement and brand equity.

You will lead a team of 7, collaborate with Brand Marketing, Sales and Finance, and ensure consistent execution across channels and markets with strong ROI oversight.

Formación

• Significant experience in Brand Activation, Trade Marketing, Shopper Marketing, Consumer Engagement, or Commercial Marketing.
• Proven track record of developing and executing activation programs with measurable commercial results.
• Strong understanding of consumer behavior, shopper dynamics, and route-to-market strategies.
• Experience managing activation budgets and optimizing resource allocation across multiple markets.
• Ability to influence and collaborate across Sales, Marketing, Finance, Insights and external partners.

Responsabilidades

• Own the activation agenda for Nordics and UK, translating priorities into market programs.
• Develop and execute annual activation plans driving recruitment, engagement, retention, and brand preference.
• Partner with Sales and Key Account teams to build customer activation plans that boost distribution and category growth.
• Translate shopper and market insights into activation programs with measurable impact.
• Manage deployment of activation toolkits, POS materials, and execution standards for consistent market execution.
• Monitor activation performance, evaluate ROI, and optimize investment allocation.

Conocimientos

Brand Activation

Trade Marketing

Shopper Marketing

Consumer Engagement

Commercial Marketing

Descripción del empleo

Location: CopenhagenDenmark with EU travel acrossmultiple markets (particularly in Nordics and UK)

Working hours: Full-time

Are you passionate about turning brand and commercial strategy into activation that drives real impact with consumers? Do you want to be the critical link between Brand Marketing and Commercial teams across Nordics and UK? Then you might be the person we are looking for.

As our new Head of Marketing– Nordics and UK, you will be part of the Trade & Activation team and play an important role in translating brand and commercial strategies into impactful market activation plans that drive adult consumer engagement, strengthen brand equity, and deliver commercial growth across the Nordics and the UK Markets. You will be responsible for the management and development of a team of 7 direct reports.You will work closely with Brand Marketing and Commercial teams, reporting to the Trade and Activation Director for Europe, to ensure our brands come to life consistently and effectively across channels, customers, and consumer touchpoints. This is a great opportunity to act as the critical link between brand strategy and commercial execution in an international organization.

What your day will look like

Own the activation agenda for our Nordics and UK Markets, translating brand and commercial priorities and channel-specific strategies into impactful market programs.

Develop and execute annual activation plans that drive adult consumer recruitment, engagement, retention, and brand preference across the portfolio.

Partner closely with Sales and Key Account teams to build customer activation plans that strengthen distribution, visibility, conversion, and category growth.

Translate consumer, shopper, and market insights into activation programs that create measurable commercial impact.

Manage the development and deployment of activation toolkits, point-of-sale materials, and execution standards to ensure consistent market execution.

Monitor activation performance, evaluate ROI, and continuously optimize investment allocation to maximize effectiveness, contributing to annual commercial planning.

What you’ll bring

Significant experience in Brand Activation, Trade Marketing, Shopper Marketing, Consumer Engagement, or Commercial Marketing, ideally within tobacco, nicotine, FMCG, beverages, or other regulated consumer goods industries.

Proven track record of developing and executing activation programs that deliver measurable commercial results, with a strong understanding of consumer behavior, shopper dynamics, and route-to-market strategies.

A commercially driven mindset, with experience managing activation budgets and optimizing resource allocation across multiple markets to connect investment to business performance and ROI.

Proven ability to influence and collaborate across Sales, Marketing, Finance, Insights, and external agency partners, operating effectively within matrix organizations.

A proactive, growth-oriented attitude with a passion for execution of excellence and continuous improvement.

Strong communication and presentation skills, with fluency in English, and a Nordics language.

Working at STG & What to expect

At Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of global brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across borders, and help shape what's next. At STG you'll find more than a role-you'll find opportunities to grow, collaborate across borders, and make a meaningful impact.

Our recruitment process

Before starting our hiring process, your application will be reviewed by a member of our Talent Acquisition team. We assess each application against key competencies and requirements for the role. If your experience and skills are a good match, you’ll be invited to continue through our hiring process, which may include the following steps:

Recruiter screen

Interview with the hiring team

Assessment, case study, or work sample, if relevant

Final interview with leadership or key stakeholders

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.