Media Reporting Senior Associate

the LEGO Group; København; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Headspace wellbeing app access

Colleague discount

Global bonus scheme

Hybrid work policy with 3 days in the‑

Job summary

The LEGO Group in Copenhagen/Billund is seeking a data-driven analyst to turn paid media data into actionable insights. You will build Power BI reports, communicate with stakeholders, and influence decisions across Western Europe while collaborating on global reporting initiatives.

The role starts 1st October 2026 and offers hybrid work with 3 days in the Copenhagen office and 2 days remote. Strong experience in paid media analytics and Power BI is required, with knowledge of Python/SQL to

Qualifications

• Experience in digital/traditional media involving paid advertising reporting/analytics, ideally from a media agency.
• Strong knowledge of paid media performance data and how to make it useful for marketers.
• Proven track record with data visualization tools like Power BI.
• Basic understanding of Python/SQL to transform data into insights – or willing to learn it.
• Excellent communication skills, with the ability to translate media data into actionable insights.
• Knowledge of the media landscape and evolving privacy/regulatory environment.
• A dedication to purposeful, ethical marketing that reflects the LEGO Group’s values and mission.
• Strong communicator skilled at influencing key collaborators and encouraging cross-functional teams.
• A dedication to hardworking, ethical marketing in line with the LEGO Group’s values and mission.
• English language both written and spoken at a professionalproficiencylevel is important.
• Ability to work 3 days from our office in Copenhagen (2 days working from home)

Responsibilities

• Global Reporting Analytics – Analyze how paid digital media campaigns are performing and how they can be optimized.
• Analyze Paid Media Metrics that matter – Deep-dive into how paid media impact our business and apply learnings.
• Data governance – Oversee Western Europe performance and align local needs with global initiatives.
• Make reporting valuable – Ensure stakeholders have strong reporting solutions that are updated regularly.
• Stakeholder & Executive Influence – Serve as reporting SME for paid media to leadership and partners.

Skills

Data visualization

Power BI building

Stakeholder communication

Python/SQL basics

Tools

Power BI

Python

SQL

Job description

Job Description

Are you passionate about turning paid media data into insights, and do you want to apply those skills in the LEGO Groups new in-house media agency? This role is all about turning paid media data into actions and helping our stakeholders understand and learn how to optimize our paid media. You will be serving our Western Europe team acting as their point of contact working closely together with your colleagues to build global solutions supporting our reporting needs.

This role combines data visualization, Power BI building, reporting and stakeholder communication. You will play an important role ensuring our central paid media data initiatives are valuable for your stakeholders

(**1st October 2026 Start Date**)

Come and join us in Copenhagen/Billund at one of the most loved brands in the world where you can have maximum impact!

****No relocation support offered****

Core Responsibilities

• Global Reporting Analytics – Analyze how paid digital media campaigns are performing and how

they can be optimized.

• Analyze Paid Media Metrics that matter – Deep-dive into how paid media impact our business

and work with paid media channel experts on how to apply those learnings.

• Data governance – Oversee market group Western Europe performance to ensure the strongest return on investment for The LEGO Group. Driving alignment with local needs to global initiatives is a key responsibility in this role.
• Make reporting valuable – Ensure your stakeholders have strong reporting solutions, and they are updated on performance on a regular basis.
• Stakeholder & Executive Influence - Serve as the reporting subject matter expert for paid media, engaging with leadership, local market and external partners to drive alignment and advocacy.

Do youhavewhat it takes?

• Experience in digital/traditional media involving paid advertising Reporting/analytics - ideally from a media agency.

• Strong knowledge of paid media performance data and how to make it useful for our marketers.

• Proven record of working with data visualization tools likePowerBI.

• Basic understanding of using Python/SQL to transform data into insights – or willing to learn it.

• Excellent communication skills, with the ability to translate media data into actionable insights.

• Knowledge of the media landscape and evolving privacy/regulatory environment.

• A dedication to purposeful, ethical marketing that reflects the LEGO Group’s values and mission.

• Strong communicator skilled at influencing key collaborators and encouraging cross-functional teams.

• A dedication to hardworking, ethical marketing in line with the LEGO Group’s values and mission.

• English language both written and spoken at a professionalproficiencylevel is important.

• Ability to work 3 days from our office in Copenhagen (2 days working from home)

Join the global LEGO family!

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances– All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you will have access to the Headspace App and lots of wellbeing initiatives andprogrammesrun by local teams where you are based.

• Colleague Discount – We know you will love to build so from day one you will qualify for our generous colleague discount.

• Bonus – We do ourbest workto succeed together. When goals are reached, you will be rewarded through our global bonus scheme.

• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.

Children are our role models. Their curiosity,creativityand imagination inspire everything we do. We strive to build a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race,colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with childrenare required totake part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

#legogrouppaidmedia

Just imagine building your dream career.

Then make it real.

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.