Associate Manager, Brand & Portfolio Communications

the LEGO Group; København; Hybrid; Confidential; Full time

Benefits offered by this job

Hybrid work policy

Job summary

LEGO Group in Denmark is seeking a Lead Professional level communications colleague to shape how we talk about our business, values and brands to audiences including children as role models. You will support external communications, plan media events, monitor campaigns, and help keep LEGO.com newsroom content up to date.

The role requires experience in earned media, strong English writing and cross-functional collaboration across global teams.

Qualifications

• Experience in earned media and PR across agency or in-house teams.
• Strong written and verbal English communication skills.

Responsibilities

• Plan and implement global brand and product PR and earned media activations.
• Support foundational work while taking ownership of PR activities.
• Plan and host media and influencer events across LEGO locations in Europe.
• Support media inquiries related to products and campaigns.
• Keep LEGO newsroom and channels up to date with engaging content.

Skills

English proficiency

Job description

Job Description

Come help shape the LEGO Group’s reputation.

We are looking for an awesome colleague to support how we communicate about our business, our values, and our brands – with children as our role models!

Please note:

This role is positioned at Lead Professional level (internally) and does not include relocation support.

Core Responsibilities

• Be part of a fantastic team that plans and implements global brand and product PR and earned media activations.

• Help support across the foundational work in the team, whilst starting to take ownership of PR activities.

• Plan and host media & influencer events and visits in Billund, Denmark across LEGO locations and facilities or other locations across Europe.

• Support across relevant media enquiries in relation to our products and campaigns, identifying opportunities to further the work of the LEGO Group through external communications.

• Be responsible for keeping our own channels, including the newsroom on LEGO.com, up to date with engaging content that is relevant to our brand and its strategic priorities.

• Track campaign performance via media monitoring and a range of campaign measurement tools, including preparing evaluation reports and using data and analytics to create recommendations to inform future campaign planning.

• Ad-hoc support and tasks to support the wider Brand & Portfolio Communications team including internal presentations, planning media training sessions, factory visits in Billund and more.

Play your part in our team succeeding

You will be part of a high-performing, fast-paced communications team who is passionate about delivering great quality work, innovating, learning, and caring for each other. The role sits within the growing Brand & Portfolio Communications team in Denmark with plenty of room to help craft our ambition and plans. Day-to-day you will be supporting your external communications colleagues in the team and working closely with a global PR community internal network.

Do you have what it takes?

The ideal candidate has experience at either an earned agency (PR, social, comms) or an in-house Corporate Communications/Consumer team. You have worked with media relations in a constantly evolving media landscape and gained a detailed understanding of earned media channels and how to establish and build stakeholder relationships.

• Outstanding written and verbal communication skills in English.

• Exceptional interpersonal and communication skills, capable of working across multiple layers, time zones and global locations.

• Strong project management and execution skills and ability to drive with high attention to quality and detail.

• Experience with planning events and logistical management.

• A genuine interest in working with communications, brand protection, and a constant drive to learn more and help others.

• The ability to network and navigate in a large global organization with multiple stakeholders.

• Strong problem-solving skills and a positive attitude to navigate challenges and hurdles in Earned workstreams.

#LI-NS2

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.