Communications Manager (LEGO Education)

LEGO Koncernen; Billund; On-site; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Family Care Leave

Insurance

Wellbeing

Colleague Discount

Bonus

Hybrid workplace policy

Job summary

LEGO Education is seeking an experienced communications Manager based in Denmark to shape and deliver clear, compelling communications for LEGO Education, with a focus on partnering with media and supporting leaders in developing & delivering key messages to our global education audience.

The role is hybrid, based at LEGO System A/S in Billund, with three office days and two home days weekly, and involves coordinating with media agencies, crafting narratives, and guiding internal and

Qualifications

• Experience in corporate brand communications, journalism, marketing, public relations, education, or related field.
• Strong background in internal, corporate, brand, or external communications within a global, matrixed organization.
• Preferred experience in the education market, especially K-12, K-8, schools, districts, education technology, curriculum, or educator-facing communications.
• Ability to transform complex business, product, research, or policy topics into clear, audience-relevant messages and compelling stories.
• Excellent stakeholder management skills, with confidence in advising senior leaders and collaborating across functions, geographies, and organizational levels.
• Strong writing, editing, and presentation skills, with the ability to produce polished communication assets quickly.
• Experience in media engagement, PR activities, executive visibility, message development, internal events, or change communications.
• Self-starter and individual contributor who remains connected to local and global teams.
• Proficient in Microsoft Office. Experience with SharePoint, intranet tools, presentation design, video, design, or content management platforms is beneficial.
• Fluent in written and spoken English; Danish fluency is strongly preferred and may be required based on local stakeholder and channel needs.

Responsibilities

• Education-market storytelling: Transform LEGO Education priorities into engaging stories for educators, school leaders, policy audiences, and internal stakeholders, emphasizing K-12 education.
• Media Agency Partnership and Press Support: Collaborate with media agency teams and a US Senior Communications Manager to manage proactive and reactive media engagement, press materials, and external communications.
• Narrative Frameworks and Key Messages: Develop narrative frameworks and audience-specific key messages for LEGO Education priorities, including major announcements, product launches, research, policy, and education-market topics.
• Executive Visibility and Major Announcements: Assist senior leaders with visibility opportunities, spokesperson preparation, executive messaging, and communications for major internal and external announcements, including blogs and keynotes.
• Sensitive Content Review and Governance: Coordinate the review of sensitive communications, ensuring accuracy, alignment, audience appropriateness, and proper approval routing.
• Internal Communication Execution: Plan and deliver internal communication events such as Town Halls, leadership updates, and materials that connect employees to key priorities and major announcements.
• Communication Assets: Create high-quality assets, including press materials, Q&A documents, executive briefings, talking points, presentations, and announcement toolkits.
• Crisis, Issues, and Escalation Support: Develop crisis playbooks, escalation processes, and issues-management materials to handle sensitive or high-risk topics with clarity, speed, and appropriate governance.

Skills

Brand communications

Journalism

Marketing

Public relations

Education communications

Internal communications

Stakeholder management

Writing

Media engagement

Presentation skills

Tools

Microsoft Office

SharePoint

Intranet tools

Presentation design

Video

Content management platforms

Job description

Job Description

Are you an experienced communications professional with a passion for education, storytelling and engaging colleagues around a shared mission? We are looking for a communications Manager based in Denmark to help shape and deliver clear, compelling communications for LEGO Education, with a particular focus on partnering with media and media agencies and supporting leaders with developing & delivering key messages to our global education audience.

Please note

• Hybrid work model of three office days and two home days weekly. This position is based at LEGO System A/S Aastvej 17190 Billund, Denmark.
• No relocation assistance is offered for this position.

Core Responsibilities

• Education-Market Storytelling: Transform LEGO Education priorities into engaging stories for educators, school leaders, policy audiences, and internal stakeholders, emphasizing K-12 education.
• Media Agency Partnership and Press Support: Collaborate with media agency teams and a US Senior Communications Manager to manage proactive and reactive media engagement, press materials, and external communications.
• Narrative Frameworks and Key Messages: Develop narrative frameworks and audience-specific key messages for LEGO Education priorities, including major announcements, product launches, research, policy, and education-market topics.
• Executive Visibility and Major Announcements: Assist senior leaders with visibility opportunities, spokesperson preparation, executive messaging, and communications for major internal and external announcements, including blogs and keynotes.
• Sensitive Content Review and Governance: Coordinate the review of sensitive communications, ensuring accuracy, alignment, audience appropriateness, and proper approval routing.
• Internal Communication Execution: Plan and deliver internal communication events such as Town Halls, leadership updates, and materials that connect employees to key priorities and major announcements.
• Communication Assets: Create high-quality assets, including press materials, Q&A documents, executive briefings, talking points, presentations, and announcement toolkits.
• Crisis, Issues, and Escalation Support: Develop crisis playbooks, escalation processes, and issues-management materials to handle sensitive or high-risk topics with clarity, speed, and appropriate governance.

Play Your Part in this Team Succeeding

LEGO Education is focused on expanding its reach and impact in classrooms around the world by delivering hands‑on, purposeful learning experiences that help every student succeed. This role will help connect LEGO Education’s stories, messages and moments to connect our colleagues, partners and education audiences to our mission of inspiring and developing the builders of tomorrow.

Do you have what it takes?

• Experience in corporate brand communications, journalism, marketing, public relations, education, or related field.
• Strong background in internal, corporate, brand, or external communications within a global, matrixed organization.
• Preferred experience in the education market, especially K-12, K-8, schools, districts, education technology, curriculum, or educator-facing communications.
• Ability to transform complex business, product, research, or policy topics into clear, audience-relevant messages and compelling stories.
• Excellent stakeholder management skills, with confidence in advising senior leaders and collaborating across functions, geographies, and organizational levels.
• Strong writing, editing, and presentation skills, with the ability to produce polished communication assets quickly.
• Experience in media engagement, PR activities, executive visibility, message development, internal events, or change communications.
• Self-starter and individual contributor who remains connected to local and global teams.
• Proficient in Microsoft Office. Experience with SharePoint, intranet tools, presentation design, video, design, or content management platforms is beneficial.
• Fluent in written and spoken English; Danish fluency is strongly preferred and may be required based on local stakeholder and channel needs.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

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