Marketing Manager | Kids Category (Maternity Cover)

Boozt Technology Baltics; København; On-site; DKK 550,000 - 750,000; Full time

Benefits offered by this job

Employee discount

In-house gym

HQ in central Copenhagen

Job summary

Boozt is seeking a Marketing Manager for the Kids category to shape the customer journey and drive category performance across onsite, CRM and campaigns. This maternity cover of about 13 months will lead quarterly and yearly plans and own key pages.

You will collaborate with Buying & Merchandising, CRM, Content and Art to deliver engaging campaigns and a seamless shopping experience, using analytics to optimize results.

Qualifications

• At least 3 years of ecommerce marketing experience, preferably within fashion, kidswear or retail.
• Strong organizational and planning skills, with the ability to manage multiple activities and deadlines.
• A collaborative mindset and experience working across creative, commercial and technical teams.
• Strong analytical skills and experience using tools such as Google Analytics and Qlik Sense.
• Understanding of customer behaviour, seasonal trends and what drives performance in online retail.
• Fluency in English, our company language.

Responsibilities

• Develop and execute quarterly and yearly Kids marketing plans, aligned with commercial priorities and seasonal initiatives.
• Own the Kids front page and key landing pages, ensuring a strong and engaging digital shopping experience.
• Monitor traffic, engagement and category KPIs, using performance insights to evaluate results and optimize activities.
• Coordinate with Buying & Merchandising on trading plans, product launches and brand exposure.
• Collaborate with CRM to develop engaging, high-performing email campaigns that support category priorities.
• Brief and coordinate visuals with our Content and Art teams for campaigns and seasonal initiatives, ensuring a consistent experience across onsite, landing pages and newsletters.

Skills

Google Analytics

Qlik Sense

Marketing plans

Job description

Marketing Manager | Kids Category (Maternity Cover)

THE OPPORTUNITY

Ready to shape the marketing experience for one of the most exciting categories in Nordic e-commerce?

We are looking for a Marketing Manager for a maternity cover of approximately 13 months to drive the customer-facing journey and category performance across our Kids department. From everyday essentials to seasonal collections, footwear and accessories, you will bring the category to life through engaging campaigns, inspiring content and a seamless shopping experience across our channels.

This is your chance to join a passionate, fast-paced team where creativity meets commercial strategy, and where your work makes a real impact on how customers discover and shop Kids at Boozt.

WHAT YOU WILL DO

As our Marketing Manager for the kids category, you will play a key role in planning and executing marketing activities across onsite, CRM and campaign touchpoints, ensuring that the category stays relevant, engaging and commercially strong.

Your main responsibilities will include:

• Develop and execute quarterly and yearly Kids marketing plans, aligned with commercial priorities and seasonal initiatives.
• Own the Kids front page and key landing pages, ensuring a strong and engaging digital shopping experience.
• Monitor traffic, engagement and category KPIs, using performance insights to evaluate results and optimize activities.
• Coordinate with Buying & Merchandising (B&M) on trading plans, product launches and brand exposure.
• Collaborate with CRM to develop engaging, high-performing email campaigns that support category priorities.
• Brief and coordinate visuals with our Content and Art teams for campaigns and seasonal initiatives, ensuring a consistent experience across onsite, landing pages and newsletters.

YOUR PROFILE

We are looking for someone who combines a creative mindset with a strong commercial understanding and knows how to turn customer insights and category trends into engaging marketing activities.

We imagine that you bring:

• At least 3 years of e-commerce marketing experience, preferably within fashion, kidswear or retail
• Strong organizational and planning skills, with the ability to manage multiple activities and deadlines
• A collaborative mindset and experience working across creative, commercial and technical teams
• Strong analytical skills and experience using tools such as Google Analytics and Qlik Sense
• An understanding of customer behaviour, seasonal trends and what drives performance in an online retail environment
• Fluency in English, our company language

WHY BOOZT?

At Boozt, creativity and commercial thinking go hand in hand. You will join a fast-paced, dynamic e-commerce business where you can take ownership, bring ideas to life and make a real impact. Working closely with colleagues across teams, you will gain valuable experience, build relationships and get to know a large organization with many different areas of expertise. And who knows where your Boozt journey might take you next?

Only applications submitted in English will be considered.

Important: Applicants must have the legal right to work in Denmark at the time of employment. Please note that this position does not include visa sponsorship or relocation support.

BOOZT PERKS

• Great personal and internal career development opportunities
• A culture built on our values of trust, freedom, and responsibility
• Driven and passionate international colleagues
• A generous employee discount
• Healthy and delicious breakfast and lunch, top-quality coffee, and fresh fruit available all day
• In-house gym, onsite masseuse, and medical doctor
• An amazing HQ in central Copenhagen - the iconic, energy-efficient Krystallen building, recognized for its architectural design and sustainability. Enjoy breathtaking city views and much more!