Marketing Automation Specialist | Maternity Cover

Boozt Technology Baltics; København; On-site; DKK 520,000 - 700,000; Full time

Benefits offered by this job

Career development

Culture of trust

Employee discount

Onsite gym

Medical doctor

Central Copenhagen HQ

Job summary

Boozt is seeking a Marketing Automation Specialist (maternity cover) to help shape our CRM strategy. You will work with data, automation and AI to make communications smarter and more relevant across channels.

Join the CRM team to build and manage automated campaigns in Salesforce Marketing Cloud, design segmentation and personalisation, and test improvements across markets. We welcome a strong focus on data-driven decision making and cross-market collaboration.

Qualifications

• Around 3 years of experience with marketing automation, preferably within CRM.
• Experience with a platform such as Salesforce Marketing Cloud, Braze, Adobe, Agillic, Voyado, Bloomreach or Klaviyo.
• A solid understanding of segmentation, personalisation, automated journeys and campaign testing.
• Experience working with campaign KPIs and using data to improve performance.
• An interest in AI tools such as ChatGPT, Claude or Gemini and how they can support daily work.
• Strong written communication skills and fluency in English.

Responsibilities

• Build and manage automated communications and recurring campaigns in Salesforce Marketing Cloud (SFMC).
• Set up audience segmentation and personalisation using customer data, including SQL and AMPscript where relevant.
• Design and build personalised communications across email, app push and SMS.
• Analyse campaign performance, run A/B tests and use insights to improve results.
• Work closely with the CRM and market teams to ensure relevant communication across markets.
• Explore how AI and automation can improve how we build, personalise and optimise customer communications.

Skills

Marketing automation

CRM experience

SQL

AMPscript

A/B testing

English fluency

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

Job description

Marketing Automation Specialist | Maternity Cover

THE OPPORTUNITY

At Boozt, we are rethinking how we connect with our customers through data, personalisation, automation and AI. As our CRM setup continues to evolve, we are looking for a Marketing Automation Specialist who wants to help shape the next chapter.

This is an opportunity to take an active role in developing how we work with marketing automation at Boozt. You will join a team with ambitions to make our communication smarter, more relevant and more data-driven, with room to challenge existing approaches and explore how new technology can improve the way we work.

If you enjoy combining technical expertise with curiosity and a drive to make things better, this is your chance to make a real impact on how we do CRM at Boozt.

WHAT YOU WILL DO

You will be part of our CRM team, working hands‑on with Salesforce Marketing Cloud to build and manage automated communications across email, app push and SMS. You will work closely with customer data to set up segmentation and personalisation, design targeted communications and continuously improve how we reach our customers.

Your main responsibilities will include:

• Build and manage automated communications and recurring campaigns in Salesforce Marketing Cloud (SFMC).
• Set up audience segmentation and personalisation using customer data, including SQL and AMPscript where relevant.
• Design and build personalised communications across email, app push and SMS.
• Analyse campaign performance, run A/B tests and use insights to improve results.
• Work closely with the CRM and market teams to ensure relevant communication across markets.
• Explore how AI and automation can improve the way we build, personalise and optimise customer communications.

YOUR PROFILE

You have hands‑on experience with marketing automation and enjoy combining technical execution with analytical thinking and a curiosity for what is possible. You take ownership of your work, look for ways to improve and are comfortable exploring new approaches.

We imagine that you bring:

• Around 3 years of experience with marketing automation, preferably within CRM.
• Experience with a platform such as Salesforce Marketing Cloud, Braze, Adobe, Agillic, Voyado, Bloomreach or Klaviyo.
• A solid understanding of segmentation, personalisation, automated journeys and campaign testing.
• Experience working with campaign KPIs and using data to improve performance.
• An interest in AI tools such as ChatGPT, Claude or Gemini and how they can support your daily work.
• Strong written communication skills and fluency in English.

Experience with SQL and AMPscript, as well as working across multiple markets, is a plus.

WHY BOOZT

At Boozt, you will join a fast‑paced and ambitious environment where you have the freedom and responsibility to make a real impact. As part of our CRM team, you will work at the intersection of customer experience, data, technology and commercial growth. This approximately 14‑month maternity cover is an opportunity to take ownership, explore new ideas and help shape the customer experience for millions of customers while developing your skills in e‑commerce CRM.

Important: Applicants must have the legal right to work in Denmark at the time of employment. Please note that this position does not include visa sponsorship or relocation support.

BOOZT PERKS

• Great personal and internal career development opportunities
• A culture built on our values of trust, freedom, and responsibility
• Driven and passionate international colleagues
• A generous employee discount
• Healthy and delicious breakfast and lunch, top-quality coffee, and fresh fruit available all day
• In‑house gym, onsite masseuse, and medical doctor
• An amazing HQ in central Copenhagen – the iconic, energy‑efficient Krystallen building, recognized for its architectural design and sustainability. Enjoy breathtaking city views and much more!