Kids Marketing Manager – Maternity Cover (Nordic e‑comm)

Boozt Technology Baltics; København; On-site; DKK 550,000 - 750,000; Full time

Benefits offered by this job

Employee discount

In-house gym

HQ in central Copenhagen

Job summary

Boozt is seeking a Marketing Manager for the Kids category to shape the customer journey and drive category performance across onsite, CRM and campaigns. This maternity cover of about 13 months will lead quarterly and yearly plans and own key pages.

You will collaborate with Buying & Merchandising, CRM, Content and Art to deliver engaging campaigns and a seamless shopping experience, using analytics to optimize results.

Qualifications

• At least 3 years of ecommerce marketing experience, preferably within fashion, kidswear or retail.
• Strong organizational and planning skills, with the ability to manage multiple activities and deadlines.
• A collaborative mindset and experience working across creative, commercial and technical teams.
• Strong analytical skills and experience using tools such as Google Analytics and Qlik Sense.
• Understanding of customer behaviour, seasonal trends and what drives performance in online retail.
• Fluency in English, our company language.

Responsibilities

• Develop and execute quarterly and yearly Kids marketing plans, aligned with commercial priorities and seasonal initiatives.
• Own the Kids front page and key landing pages, ensuring a strong and engaging digital shopping experience.
• Monitor traffic, engagement and category KPIs, using performance insights to evaluate results and optimize activities.
• Coordinate with Buying & Merchandising on trading plans, product launches and brand exposure.
• Collaborate with CRM to develop engaging, high-performing email campaigns that support category priorities.
• Brief and coordinate visuals with our Content and Art teams for campaigns and seasonal initiatives, ensuring a consistent experience across onsite, landing pages and newsletters.

Skills

Google Analytics

Qlik Sense

Marketing plans

Job description

Boozt is seeking a Marketing Manager for the Kids category to shape the customer journey and drive category performance across onsite, CRM and campaigns. This maternity cover of about 13 months will lead quarterly and yearly plans and own key pages.

You will collaborate with Buying & Merchandising, CRM, Content and Art to deliver engaging campaigns and a seamless shopping experience, using analytics to optimize results.