Marketing Manager- Dynaway (Maternity cover)

EG A/S; Denmark; Remote; DKK 700,000 - 1,000,000; Full time

Job summary

Dynaway, part of EG A/S, is seeking a Marketing Manager to own the marketing plan, drive demand generation, and lead content and product marketing efforts from Denmark. The role reports to the VP of Marketing and oversees two junior specialists, within a hybrid international business context.

Based in Ballerup, the position is full-time, fixed-term to cover maternity leave for at least 9 months starting December 1, with opportunities to influence sales pipeline and customer engagement across

Qualifications

• At least 5 years in international B2B marketing, preferably SaaS.
• Hands-on experience with HubSpot or similar CRM/marketing automation.
• Understanding demand generation, product marketing, customer marketing, and partner-led growth.
• Ability to connect marketing activities to commercial outcomes with analytics.
• Experience leading or coordinating colleagues, agencies, and cross-functional teams.

Responsibilities

• Own Dynaway's marketing strategy, plan, budget, KPIs, and reporting.
• Lead integrated B2B demand gen campaigns across multiple channels.
• Translate product capabilities into clear, commercial messaging and assets.
• Oversee partner and ecosystem marketing activities and joint campaigns.
• Lead events, conferences, webinars, and customer engagement initiatives.
• Manage and coordinate 2 junior marketing specialists and external partners.

Skills

HubSpot

Demand Gen

Product Marketing

Customer Marketing

Partner Marketing

Analytics & Reporting

Leadership

Stakeholder Mgmt

English

SaaS/B2B

Tools

Microsoft Dynamics 365

Job description

Covering B2B marketing for global product and turning commercial and product priorities into measurable market impact, customer engagement, and pipeline.

This is a full-time, fixed-term position covering maternity leave for minimum 9 months, starting on Dec 1st. The position is based in Ballerup.

As Part of the Departement

Dynaway is part of EG and provides maintenance and asset management solutions embedded in Microsoft Dynamics 365. We serve asset-intensive organizations globally, with a particular focus on Europe and North America.

As Marketing Manager, you will own the direction, prioritization, and delivery of Dynaway’s marketing activities. You will work closely with Sales, Product Management, Customer Success, and the wider EG marketing organization to support new‑business growth, customer expansion, product adoption, and Dynaway’s position in the maintenance market.

This is both a strategic and hands‑on role. You must be comfortable moving between annual planning, leadership reporting, campaign development, CRM processes, content review, and event execution. You will report to the VP of Marketing, and lead and coordinate 2 junior Marketing Specialists.

Your Tasks: Planning, Driving, and Leading Marketing Impact

Marketing strategy and planning

• Own Dynaway's marketing plan (objectives, budget, activities, and KPIs) aligned with Sales, Product Management, Customer Success, and business leadership.
• Manage the marketing budget and prioritize resources based on expected commercial impact.
• Provide clear, ongoing reporting on marketing performance, pipeline contribution, and campaign results to leadership and cross‑functional stakeholders.

Demand generation and campaign management

• Plan and lead integrated B2B campaigns across email, paid media, social media, webinars, events, website, content, SEO, and other relevant channels - spanning new‑business acquisition, upsell/cross‑sell, product launches, and partner‑supported opportunities.
• Ensure campaigns have defined audiences, messages, conversion paths, sales follow‑up plans, and measurable outcomes.
• Maintain oversight of Dynaway's marketing technology and processes - HubSpot, lead management, automation, attribution, and data quality - using performance data to identify gaps and recommend improvements.

Product and content marketing

• Work with Product Management and subject‑matter experts to translate product capabilities into clear, commercially relevant messaging.
• Support product launches, positioning, sales enablement, competitive content, and thought‑leadership initiatives.
• Oversee development and quality of customer stories, webinars, videos, articles, landing pages, sales materials, and social content, maintaining consistent messaging across channels.

Partner and ecosystem marketing

• Support joint partner campaigns, webinars, events, customer stories, and partner enablement, coordinating with Sales and partner stakeholders to ensure activities deliver on agreed commercial objectives.

Events and customer engagement

• Lead Dynaway's participation in selected industry conferences, partner events, webinars, and customer events — covering planning, budget, promotion, lead capture, follow‑up, and evaluation.
• Develop activities that strengthen customer relationships, advocacy, retention, and expansion.

Team and stakeholder leadership

• Lead, prioritize, and support the work of Dynaway's marketing resources, including 2 direct reports, agencies, freeleance graphic designer, and shared EG specialists.
• Set clear expectations, maintain delivery across concurrent initiatives, and build strong working relationships across countries, functions, and seniority levels.
• Create clarity when priorities compete, keeping the team focused on the initiatives with the greatest business impact.

You are the ideal candidate if

• You have at least 5 years of experience in international B2B marketing, preferably within SaaS, enterprise software, technology, or another complex B2B environment.
• You have hands‑on experience with HubSpot or a comparable CRM and marketing‑automation platform. This is a must.
• You understand demand generation, product marketing, customer marketing, and partner‑led growth.
• You connect marketing activity to commercial outcomes backed by solid analytics and reporting.
• You have experience leading or coordinating colleagues, agencies, and cross‑functional contributors.
• You communicate confidently in English and can work effectively with stakeholders across Europe and North America.
• You are autonomous, pragmatic, and comfortable operating in a lean environment where strategy and execution sit in the same role.
• Experience with Microsoft Dynamics 365, partner ecosystems, asset‑intensive industries, maintenance management, SEO, paid media, or international B2B events would be an advantage.

What is in it for you?

You will take ownership of a genuinely global marketing remit and work closely with senior commercial and product stakeholders. Dynaway combines the pace and autonomy of a focused international software business with the scale, capabilities, and stability of EG.

You will join an organization guided by three values:

• Lead the Industry: Bring deep expertise and help customers advance their industries.
• Make It Happen: Take ownership, move decisively, and deliver meaningful impact.
• Stronger Together: Collaborate across borders with trust, openness, and high standards.

At EG, we build software that makes a difference.

Our industry‑specific software helps people and businesses work smarter every day. From doctors spending more time with patients to builders running safer, more efficient projects.

Our software is built by peers from the industry and backed by EG's scale for stability, innovation, and security. If you're ambitious, curious, and take pride in ownership, you'll thrive here.

Join us in creating software that works for people - not software that makes people work.

Curious what it's really like to work at EG?

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