Marketing Specialist, E-mail Automation & Content – Maternity Cover

Kvik A/S; Denmark; Hybrid; DKK 420,000 - 520,000; Full time

Benefits offered by this job

Great Place to Work

Canteen with breakfast

Pension package

Health insurance

Flexible work from home

Job summary

Kvik A/S is seeking a Marketing Specialist, Automation & Content for a temporary maternity cover in Aarhus/Risskov. You will drive marketing automation and email campaigns in Agillic, maintain content behind journeys, and support CDP and CMS activities to ensure strong customer journeys.

Join our Digital & E-commerce team to collaborate across Digital, Marketing, IT, and Commercial, with international coordination.

Qualifications

• 2+ years hands-on experience with marketing automation and email marketing.
• Hands-on with Agillic or similar platforms.
• Experience with Tealium CDP or similar CRM integrations is a plus.
• Experience editing content in a CMS (Wordpress/Umbraco).
• Strong data mindset with ability to translate insights into improvements.
• Professional English, written and spoken, for international collaboration.

Responsibilities

• Design, build, and optimize automated lifecycle journeys in Agillic.
• Own day-to-day campaign setup, testing, deployment, and optimization.
• Analyze campaign performance and translate insights into engagement and conversion.
• Update content on kvik.com in the CMS linked to email journeys.
• Collaborate with Digital, Marketing, IT, and Commercial teams; work with external partners.
• Act as maternity-cover contact for marketing automation and email marketing.

Skills

Marketing mindset

Analytical thinking

Communication

Project coordination

Education

Bachelor's degree in Marketing or Digital Business

Tools

Agillic

Tealium

CMS (Wordpress/Umbraco)

CRM integrations

Job description

Risskov, Aarhus (DK)

• Full-time
• 1 November 2026 until 31 July 2027

At Kvik, we are continuously strengthening how we engage with customers across the entire lifecycle - from the first inspiration to long-term loyalty. We're looking for a Marketing Specialist, Automation & Content, to join us on a temporary basis and keep our customer journeys - and the content behind them - running, performing, and improving.

In this role, you'll be the hands-on driver of our marketing automation and email marketing efforts, working primarily in Agillic to design, build, and optimize automated customer journeys across the full lifecycle - from welcome flows to loyalty and reactivation. You'll also keep the content behind those journeys up to date on kvik.com, so we always have a strong, seamless customer journey.

You’ll join our Digital & E-commerce team, consisting of several specialists across digital product and development, e-commerce, and performance marketing, and report to the Digital & E-commerce Director. The position is based at our office in Risskov, Aarhus.

Marketing Automation & Email Marketing (Agillic)

• Design, build, and optimize automated lifecycle journeys - from welcome flows to loyalty programs and reactivation efforts.
• Own day-to-day campaign setup, testing, deployment, and optimization in Agillic.
• Continuously analyze campaign performance and translate insights into improved engagement and conversion.

Customer Data & Personalization (Tealium)

• Support and maintain our Customer Data Platform (Tealium) to ensure accurate segmentation and targeting.
• Collaborate with our external partners and agency to keep the CDP setup running smoothly.
• Help activate customer data across channels and touchpoints, including our customer universe, MyKvik.

Content, Campaign Support & Digital Ad Hoc

• Update content and pages on kvik.com in our CMS as needed, especially where it ties into your email and lifecycle journeys.
• Occasionally lend a hand on broader digital campaigns when they overlap with email marketing.
• Jump in on ad hoc digital tasks as they arise - from small campaign or content fixes to supporting broader digital initiatives.
• Help keep our digital ecosystem running smoothly day-to-day. And help ensure a strong customer journey and experience.

Collaboration

• Work closely with stakeholders across Digital, Marketing, IT, and Commercial teams, locally and internationally.
• Own the day-to-day dialogue with our external partners and agencies, keeping things moving and expectations aligned.
• Be the day-to-day go-to person for marketing automation and email marketing during the maternity cover period.

What You Bring

• The right attitude comes first - a drive to make things happen and a genuine appetite to learn.
• Some hands-on experience with marketing automation platforms (Agillic or similar) and email/lifecycle marketing - preferably 2+ years, though we'd rather hire for drive and curiosity than a perfect CV.
• Comfortable turning data and briefs into automated, triggered customer journeys.
• Experience with a Customer Data Platform (Tealium or similar) or CRM integrations is an advantage.
• Experience working with a CMS (e.g. Wordpress, Umbraco, or similar) is an advantage.
• Strong analytical mindset - able to read campaign performance and turn it into concrete improvements.
• Structured, proactive, and comfortable owning your area independently during a busy period.
• Flexible and quick on your feet - comfortable jumping between tasks when priorities shift.
• Professional English skills, written and spoken - we work across international markets.
• A relevant degree in Marketing, Digital Business, or similar is a plus.

What We Offer

• A hands-on role with real, immediate impact on how we connect with our customers - plenty of room to move things forward and learn fast.
• Close collaboration with skilled colleagues across Digital, Marketing, IT, and Commercial - locally and internationally.
• The chance to work with modern marketing automation, content, and customer data platforms (Agillic, Tealium, our CMS).
• We are a certified Great Place to Work (score: 92% in 2025) and featured on the Fortune World's Best Workplaces list (#64 in Europe, 2024).
• Attractive employee benefits, including a canteen scheme (with breakfast), an attractive pension package, and health insurance.
• We prioritize a strong culture where we meet physically to collaborate and spar with each other. Therefore, we expect your primary base to be the office in Risskov at least 4 days per week, while naturally offering flexibility to work from home when needed.

This is a temporary maternity cover position, with an expected start date as soon as possible and an end date of 31 July 2027.

If you have any questions, feel free to contact:

Henrik Gerner, Digital & E-commerce Director: [phone]