Marketing Director

Sensu A/S; Støvring; On-site; DKK 900,000 - 1,350,000; Full time

Job summary

Sky-Watch A/S is seeking a Director of Marketing to shape the marketing direction for international defense programs and commercial impact. You will lead Marketing across Product Marketing & Strategy, Field & Event Marketing, and Brand & Digital Influence, aligning Sky-Watch’s engineering strengths with customer and government procurement needs.

You will report to the VP Marketing, head a team of five, and drive strategic initiatives to support international growth and tender-driven markets.

Qualifications

• 10+ years in Marketing and Product Marketing in international high-tech companies.
• Previous leadership experience leading a marketing team.
• Experience with Account-Based Marketing and partner enablement.

Responsibilities

• Lead Product Marketing & Strategy, including go-to-market plans, narratives, and tender enablement.
• Oversee Field & Event Marketing across international defense exhibitions and demonstrations.
• Direct Visual Brand Design & Digital Influence to ensure consistent brand positioning.
• Drive ABM initiatives, priority accounts, and international partnerships.
• Lead and develop the marketing team with clear direction and ownership.

Skills

Strategic marketing

Leadership

Product marketing

Account-based marketing

Field & event marketing

Brand & digital storytelling

Tender & procurement

International markets

Strategic thinking

Tools

CRM systems

Marketing automation

Job description

Sky‑Watch A/S is a leading Danish drone company that since 2009 has specialized in the development, production, and servicing of high‑technology mini UAS systems for Defense – nationally and internationally. With more than 155+ dedicated employees and a strong international growth journey underway, Sky‑Watch today stands as one of the most innovative players within tactical mini UAV systems. At Sky‑Watch, robust, reliable, and advanced drone systems are developed for demanding environments and critical situations where predictability, mechanical durability, traceability and user safety are paramount.

As an ambitious scale-up company in rapid development, Sky-Watch continues to expand across products, markets and the organization.

To support the company’s international growth and further strengthen the strategic level of its marketing function, we are now looking for an ambitious, strategic and inspiring Director of Marketing.

Strategic Marketing Leadership – International Defense – Commercial Impact

Do you want to shape the marketing direction of a fast-growing high-tech defense company? As Director of Marketing at Sky-Watch, you will lead and develop the marketing function across Product Marketing & Strategy, Field & Event Marketing, and Brand & Digital Influence. You will strengthen the strategic level of marketing, set clear priorities and create the framework for a multidisciplinary team of specialists to succeed. At the same time, you will connect Sky-Watch’s advanced engineering capabilities with customer needs and government procurement requirements, strengthening the company’s positioning and commercial impact in international defense markets.

Working closely with Sales, Business Development and R&D, you will ensure that marketing supports strategic procurement programs, priority accounts and Sky-Watch’s international growth ambitions.

You will report to the VP Marketing and lead a marketing team of five.

Your key responsibilities include:

• Product Marketing & Strategy – positioning, go-to-market strategies, technical narratives, CONOPS and tender enablement.
• Field & Event Marketing – international defense exhibitions, live demonstrations and targeted market activities.
• Visual Brand Design & Digital Influence – compelling visual communication, digital narratives and consistent brand positioning.
• ABM & Partner Enablement – targeted initiatives towards priority accounts, procurement programs and international partners.
• People Leadership – develop the marketing team and create clear direction, collaboration and ownership.

To succeed in this role, you have around 10 years of experience within Marketing and Product Marketing in international high-tech companies, preferably within a regulated industry such as aerospace or defense, combined with a few years of leadership experience. You know how to set strategic direction while empowering specialists to take ownership of execution. You bring experience with Account-Based Marketing, lead generation and partner enablement and understand customer acquisition in public tender-driven markets. Experience with technical product marketing, Tier-1 accounts, international exhibitions and complex hardware and software portfolios will be important in the role, and a strong technical understanding or flair is considered an advantage.

You are based within reasonable commuting distance of Sky-Watch’s location in Støvring or Valby.

As a person, you are a strategic and results-oriented leader with a strong sense of ownership and the ability to translate strategy into execution. You provide clear direction while giving specialists the trust and autonomy to excel within their areas of expertise. You combine strong analytical and problem-solving skills with excellent communication and interpersonal capabilities. You are curious, adaptable and resilient in a dynamic scale-up environment and bring a collaborative and inclusive approach to leadership. With high accountability, integrity and professionalism, you are motivated by building a strong and high-performing marketing function.

For more information about Sky‑Watch, please visit www.sky-watch.com.

Please note that applications are reviewed on an ongoing basis, and no application deadline is set.