Product Marketing Manager

Sensu A/S; København; On-site; DKK 750,000 - 1,000,000; Full time

Job summary

Sky-Watch is seeking a Product Marketing Manager to own positioning, messaging, and go-to-market execution across its platform. You will develop use cases, enablement materials, and market-ready narratives for a high-care, B2G/defense buying cycle.

You will report to the Director of Product Marketing and collaborate with product, sales, and partners to translate complex UAV technology into clear customer value. Willingness to travel 30–40 days yearly and reside near Støving is expected.

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing/Communication, Technology Management.
• 5+ years in B2B or B2G product/solution marketing.
• Experience defining positioning, value propositions, GTM plans.
• Proven ability to create sales enablement materials with product/engineering teams.
• Fluent professional English.

Responsibilities

• Own product and portfolio positioning, messaging frameworks across channels.
• Own use cases and case stories to support marketing, sales and partners.
• Lead product launches and major updates, including release communication.
• Develop sales and partner enablement assets for effective pitches.
• Translate market, customer, and competitor insights into priorities.
• Ensure procurement-facing and compliance content supports the journey.
• Align Product, Marketing, Sales and partners with market-ready communication.

Skills

Positioning

Messaging

Go-to-Market

Sales Enablement

Stakeholder Collaboration

Education

Bachelor’s or Master’s degree in Business/Marketing/Tech

Job description

Product Marketing Manager

1st class product – Go-to-Market – Sales Enablement

With a focus on the international defense industry, Sky-Watch A/S develops, manufactures, and implements high-tech solutions in the form of drone and sensor technology. Through cutting-edge UAS technology, battle-proven products, experienced instructors, skilled technicians, and dedicated support personnel, the company delivers the best M-UAS platform and associated UAV solutions. These solutions empower decision-makers in complex and high-risk environments worldwide to make safe and effective decisions—ultimately enhancing the overall success of their missions.

Sky-Watch is dedicated to establishing relationships and ensuring visibility among key decision-makers in its target customer segments. This audience primarily consists of stakeholders at political, ministerial, general staff, and operational levels.

Founded in 2009, Sky-Watch is headquartered in Støvring and currently employs +145 people. The company culture is driven by passionate and highly skilled employees motivated by the ambition to develop technology of the highest quality, as well as a curiosity that ensures continuous product innovation and value creation.

To strengthen the Product Marketing Team, Sky-Watch is now looking for a highly skilled and driven

Do you want to play a key role in shaping how a fast-growing international defence company positions, communicates and brings its products to market? As the new Product Marketing Manager at Sky-Watch you will take ownership of product and portfolio messaging, use cases, and go-to-market execution across the entire platform, ensuring clarity, credibility, and impact throughout a high-consideration B2G/defence buying process. You will join a high-tech company with market-leading UAV technology, operating in a rapidly growing and strategically important defence sector, where innovation, proactivity, and technical excellence are deeply embedded in the culture.

You will report directly to the Director of Product Marketing, and your key responsibilities will include:

• Positioning & Messaging: Own product and portfolio positioning, value propositions, and messaging frameworks across channels.
• Use Cases & Stories: Own use cases and case stories, ensuring they are reused across marketing, sales, and partner activities.
• Go-to-Market & Launches: Lead product launches, major updates, and software releases, including narratives, release communication, and enablement materials.
• Sales & Partner Enablement: Develop and maintain sales and partner enablement assets, supporting effective pitching and objection handling.
• Market & Competitive Insight: Translate customer, market, and competitor insights into clear messaging and go-to-market priorities.
• Trust & Compliance Content: Ensure procurement-facing and compliance-related content supports the buying journey clearly and consistently.
• Stakeholder Collaboration: Align Product, Marketing, Sales, and partners by translating roadmap decisions into market-ready communication.

To succeed in this role, you hold a Bachelor’s or Master’s degree in Business, Marketing/Communication, Technology Management, or a related field combining commercial and technical focus. You bring at least five years of experience in B2B or B2G product or solution marketing, preferably from technology-driven, regulated, or complex industries such as defence, aerospace, or B2B SaaS. You have proven experience defining positioning and value propositions, developing go-to-market plans, and creating practical sales enablement materials in close collaboration with product management, engineering or software teams, as well as sales and channel partners. You are skilled at translating complex technical products into clear customer value and compelling narratives and are fluent in professional English.

You reside within an hour drive from the office in Støving, and you must be willing to travel approximately 30-40 days a year.

As a person, you take ownership of your responsibilities and bring energy and commitment to your work. Furthermore, you are proactive and structured, and you are able to balance strategic thinking with hands-on execution. You thrive in a fast-changing environment and manage to keep calm and handle multiple products, projects and deadlines in parallel. With a strong analytical and curious mind-set, you can synthesize complex information into clear, actionable plans and translate complex topics into compelling, easy-to-understand communication. Finally, you are highly collaborative and relationship-oriented, able to build trust and alignment across multiple stakeholders, while also working independently when needed.

We encourage all qualified candidates to apply regardless of gender, age, sexual orientation, ethnicity, or religion.

For further information about the position, please contact consultant from Sensu A/S, Martin Tveit, by phone at [phone].

For more information about Sky-Watch, please visit www.sky-watch.com

Please note that applications are reviewed on an ongoing basis, and no application deadline is set.